Social Media Marketing News

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We’ve all seen the videos. Hundreds of shoppers pressed up against glass doors, desperately trying to get a deal on a new flat screen TV at Walmart or a toaster from TK Maxx. Black Friday and Cyber Monday have become holidays in their own rights at this point, takin […]

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Acing Black Friday campaigns is an essential trick in any marketer's playbook.  What began as a tactic to encourage shopping on America's day off after Thanksgiving, Black Friday has grown into a world wide extravaganza. Bran […]

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Ensuring your brand sticks out among the masses on Black Friday is certainly no easy task.  Luckily, hashtags are here to save the day.  Think about hashtags as a lighthouse that gui […]

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In this digital age, everyone uses social media in one way or another, with 4.9 billion people around the world using it in 2023 and more than 237.8 million using it on a daily basis. It’s no secret that Instagram in particu […]

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Following the fallout from Elon Musk’s turbulent Twitter takeover, many Twitter quitters have flocked to another platform: Mastodon. But what is it, and why are so many people joining? Mastodon is a free, open-source decentr […]

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Whether you eagerly wait all year to don your best red outfit and create cheesy cards for your loved ones, or you staunchly believe the entire affair is a capitalist ruse, no one can deny that Valentine’s Day is a major holiday.  […]

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Niche interests, cultures, and communities have always been enticing vessels for brands to influence audiences, but they’ve never been more important than now. Gen Z is a fluid generation, with interests and values evolving regularly. For Gen Z, popular culture is o […]

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Over the past few weeks, we’ve seen article after article discussing how livestreaming and livestream shopping isn’t being adopted in the West… but this isn’t entirely accurate.  While livestreams may be struggling on […]