Social Media Marketing News

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Half a decade ago it seemed that the term “influencer marketing” was just a business buzzword that wouldn’t amount to much. No one realised that it was set to be worth $15 million in 2022.  Now that marketers are aware […]

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They’re beguiling, they’re boujee and they’re the face of some of the most successful marketing campaigns on social media. They are beauty influencers!  Dominating every platform, the power […]

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Gone are the days where huge macro influencers reign supreme. If 2023 has taught us anything about influencer marketing, it’s that audiences prefer smaller, niche influencers who promote products they actually use, love and […]

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Who remembers the days when young people aspired to be doctors and astronauts? As influencer culture has entrenched the internet, the dreams of young people today have turned to becoming social media stars. Instant fame is jus […]

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The term Metaverse is most likely synonymous with fear, unpredictability and ‘robots taking over the world’, for you. Don’t worry, us too. With the term being thrown around on social media left, right and centre, it’s only right that we take the time to dig in […]

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Summer is finally here. As we prepare for a summer with limited COVID restrictions, people are looking for exciting adventures in new locations. However, instead of crawling through thousands of search engine pages, many are turning to TikTok.  […]

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TikTok is still the app everyone is talking about, even two years after its initial boom. Given its continuous growth and popularity, TikTok is an obvious platform for advertising to audiences of […]

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The beauty community emerged online well over a decade ago. Prevalent particularly on YouTube and Instagram, the beauty community flourished online and gave us beauty YouTubers that have gone on to become household names and create some of our favourite beauty brands. […]