Social Media Marketing News

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We are genetically wired for interaction. Pre-internet, interactions happened in-person, but with the digitisation of the world, the majority of us have grown accustomed to them happening online. The new kid on the block, Thre […]

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Social media for business has become integral to nearly everyone's day to day lives. Social media can help businesses of all sizes make some serious money moves and increase growth tenfold if used correctly. Here are some benefits of using social media for business gr […]

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What do the current reigning social media platforms all have in common? They offer their users the opportunity to tap into video content creation and, therefore, the latest online trends. Think TikTok, Reels and Shorts; the ra […]

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If you're a small business yet to devise a social media marketing strategy then read on. The ad space on the side of a bus stop costs around £300 on average for two week’s worth of exposure. The average billboard cost for the UK is roughly £200 per week for a s […]

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Musk and Zuck have beef, and now, so do their companies.  Meta’s release of Threads created a direct competitor to Twitter. Since Musk’s takeover, Twitter has been unstable, and somewhat volatile, presenting Meta with a s […]

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In the digital age, the debate surrounding influencer marketing vs. traditional marketing, remains. Given that 63.5% of the world’s population has access to the internet, it begs the quest […]

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It’s Gen Z’s world and we’re just living in it.  At first glance, this statement may appear a tad dramatic, but the closer we look at the state of the social media marketing landscape, the more we realise that it might […]

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If you'd told someone working in the creative industry five years ago that their role was under threat from AI technology, they’d have laughed. AIs weren’t capable of recreating the empathy, humour, or creativity humans can. But, that’s not quite the case anymor […]