Social Media Marketing News

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Black Friday - retail’s most celebrated event - is fast approaching.  With every passing year, Black Friday marketing efforts continue to grow - achieving the unthinkable and piling on the pressure to up the ante for next y […]

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These days, social media is fundamental to the inner workings of society.  At the start of the 21st century, no one would’ve known what social media is, let alone the different types o […]

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Is short-form video dead? Not quite.  It is, however, quickly being tailgated for the no.1 spot by the surge in new social media messaging tools of […]

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If used correctly, TikTok can be a beneficial tool for marketers due to the range it provides. From short form content to a large user base and a wide variety of niche influencers available, the chances of becoming viral on the platform has never been easier. […]

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Instagram Story Highlights are a collection of Instagram Stories that you can create as folder sections on your Instagram profile.  Once you post an Instagram Story, you can save it as a […]

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With the average user spending upwards of 74 minutes per day watching videos on YouTube, video engagement is one of the best ways for you to get your brand out there. But how do you get peop […]

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Societal norms regarding representation in the media are now deeply rooted in inclusivity. Genuine inclusivity. Not how an outsider thinks a marginalised group deserves to be depicted […]

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In this article, we will be outlining how to generate a successful eSports marketing strategy in 2023, as well as establishing the growing prevalence of eSports marketing campaigns […]