Social Media Marketing News

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There is a huge emphasis on influencer marketing in today’s digital climate, so if this is something you have been considering, now is the time to act! A good influencer marketing campaign can help to grow your credibility a […]

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Nothing gets consumers more riled up over the festive season than holiday-inspired social media contests.  Christmas contests are a fantastic way to drum up excitement over your brand and broaden your audience leading up to t […]

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‘Tis the season to increase visibility, drive sales and boost seasonal content. But in an ever-evolving digital landscape, where’s best to focus your efforts? Emerging as a strong […]

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It might still be October, but we are already hearing the distant sound of jingle bells and Christmas carols. It's never too early to begin putting together your Christmas content ideas for TikTok. From a marketing perspective […]

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The introduction of the European Union’s Digital Services Act has been a hot topic amongst the digital marketing community since its inception in August of 2023; and rightly so.  But exactly […]

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In today’s society, targeting Gen Z is essential when marketing modern, everyday products that aren’t specifically tailored to an older crowd.  Research by Morning Consult found that 38% of the Gen Z population spend over […]

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As the second most popular platform for influencer marketing, YouTube is the one to watch out for. If you are looking to revamp your influencer marketing strategy YouTube is a great place to start with the variety of influencer campaigns to try out. […]

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With new businesses cropping up every minute, the battle to stay on top and stick out may seem hopeless, but we’re here to tell you that it’s not! So how do you get your brand to stand out amongst the crowd? […]