Social Media Marketing News

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Video marketing has been the leading mode of marketing for years, and with the advancements of smartphones, its possibilities have expanded even further. Ordinary people are now capable of shooting high-quality content and editing is made simple with built-in software […]

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The universe of paid advertising is filled with complicated concepts, strange strategies and disconcerting definitions. One such term that might still elude you, is pay-per-click (PPC) marketing.  Whilst it is an essential piece of any marketer’s tool belt, PPC marketing can […]

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As the holiday season approaches, businesses are gearing up for their most significant marketing push of the year and who better to help than carefully chosen TikTok influencers.  In the era of social media, influencers have […]

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With the first of November comes one of the most anticipated periods in a marketer’s content calendar; Christmas social media marketing.  Utilising your brand’s social media platforms for […]

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There is a huge emphasis on influencer marketing in today’s digital climate, so if this is something you have been considering, now is the time to act! A good influencer marketing campaign can help to grow your credibility a […]

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Nothing gets consumers more riled up over the festive season than holiday-inspired social media contests.  Christmas contests are a fantastic way to drum up excitement over your brand and broaden your audience leading up to t […]

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‘Tis the season to increase visibility, drive sales and boost seasonal content. But in an ever-evolving digital landscape, where’s best to focus your efforts? Emerging as a strong […]

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It might still be October, but we are already hearing the distant sound of jingle bells and Christmas carols. It's never too early to begin putting together your Christmas content ideas for TikTok. From a marketing perspective […]