Social Media Marketing News

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Socially Powerful’s AI-powered technology set to revolutionise the global influencer industry Socially Powerful challenges the $20bn influencer tech platform market offering brands free, AI-enhanced search access to 200 million influencers London, 20 February 2 […]

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Brands, it’s time to listen up! With Valentine’s Day fast approaching, now is your best chance to maximize your campaign’s reach and tap into this widely celebrated day. Brands can leverage social media to circulate thei […]

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In a move not heard around the world, Universal Music Group (UMG) is removing its millions strong catalogue from TikTok.  The powerful music company announced on the 31st of January that they would not be renewing their deal […]

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Whether you watch it for the crazy halftime show, the amazing adverts, or that game they play inbetween, the Super Bowl is a cultural phenomenon in its own right. The Super Bowl on social media, is a whole other ball game - pun intended.  […]

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With February fast approaching, TikTok is spreading the love to marketers far and wide with the release of its latest guide to making the most of TikTok this Valentine’s Day, which you can find here. With t […]

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Lil Jon famously once said, “SHOTS SHOTS SHOTS EVERYBODY”. However, upon reflection, perhaps he was only referring to Millennials and above. GEN Z AND ALCOHOL CONSUMPTION TRENDS Conversations with alcohol consumption at their centre tend to take pr […]

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The impact of Generation Z on the e-commerce industry is undeniably significant. Their distinct demands, interests, and views distinguish them from any other generation, not to mention their considerable spending power. As a result, a number of astute online retailers […]

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Perhaps due to its uncanny ability to make the hours tick by, TikTok has had users in a tight grip ever since its inception. Thanks to this, successfully launching a TikTok campaign is more common than not. WHY IS IT WORTH LAUNCHING TIKTOK CAMPA […]