Social Media Marketing News

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With February fast approaching, TikTok is spreading the love to marketers far and wide with the release of its latest guide to making the most of TikTok this Valentine’s Day, which you can find here. With t […]

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Lil Jon famously once said, “SHOTS SHOTS SHOTS EVERYBODY”. However, upon reflection, perhaps he was only referring to Millennials and above. GEN Z AND ALCOHOL CONSUMPTION TRENDS Conversations with alcohol consumption at their centre tend to take prec […]

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The impact of Generation Z on the e-commerce industry is undeniably significant. Their distinct demands, interests, and views distinguish them from any other generation, not to mention their considerable spending power. As a result, a number of astute online retailers […]

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Perhaps due to its uncanny ability to make the hours tick by, TikTok has had users in a tight grip ever since its inception. Thanks to this, successfully launching a TikTok campaign is more common than not. WHY IS IT WORTH LAUNCHING TIKTOK CAMPA […]

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Social media metrics are like scorecards for your online posts and ads. They show you how people react to your stuff, from likes to clicks. By keeping an eye on these numbers, you can figure out what's working and what's not. It's kind of like using a map on a road trip to make sure you're going […]

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Long gone are the days of traditional sales tactics. Cold calling, door-to-door salesmen, and all those other methods we saw on The Office are neither efficient, nor effective any more. These days, it's all about social selling. So, here is our social selling guide. When […]

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With attention spans dwindling year by year, getting the modern consumer to stick around is an increasingly difficult task.  2023 has seen brands and creators alike scrambling to come up with new tactics to coerce users to si […]

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Ensuring that your content is consistently engaging, informative and congruent with your branding can seem like a tall task, no matter how essential it is. The key to putting out great content all the time, is having a well-structured social media content strategy. A so […]