Social Media Marketing News

`

Everyone laughed at Elon Musk when he claimed he wanted to transform X into an “everything app”.  It seemed ridiculous that he would attempt to expand the app beyond its niche, and dabble in forms of content that other pl […]

`

If you were one of the lucky 30 people attending the infamous Tarte influencer brand trip, you would’ve been whisked away by private jet to the luxurious Polynesian island of Bora Bora to […]

`

The rumoured TikTok ban in the United States has been haunting content creators and users alike for several years now.  Initially gaining traction in 2020, the belief that a TikTok ban was imminent has been a hot topic of con […]

`

Described as the “modern day QVC”, TikTok Shop epitomises social commerce in the digital age. Offering brands the chance to advertise goods by hosting TikTok Lives, link products within in-feed videos, and decorate the Product Showcase tab on their profiles, TikTo […]

`

For years, marketers have been using a predetermined consumer path to model their marketing practices off. Yet, Gen Z has completely destroyed this traditional manner of thinking. Creating an entirely new way to ace Gen Z marketi […]

`

Looking for your next travel destination? With summer right around the corner, the top travel brands on TikTok are working hard to redefine the way you could be exploring the globe this year […]

`

Back in 2017, you were hard pressed to find a beauty influencer who wasn’t obsessed with MAC Cosmetics.  Yet now, we are in the midst of a major MAC Cosmetics fail.  Introduced to the beauty scene in 1984, MAC initially be […]

`

When Elon Musk took over Twitter in 2022, the world shuddered to think what he would do with the platform.  First, he renamed it X. Then, he fired thousands of workers. Next, he introduced paid subscriptions. After that, many […]