Social Media Marketing News

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For years, marketers have been using a predetermined consumer path to model their marketing practices off. Yet, Gen Z has completely destroyed this traditional manner of thinking. Creating an entirely new way to ace Gen Z marketi […]

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Looking for your next travel destination? With summer right around the corner, the top travel brands on TikTok are working hard to redefine the way you could be exploring the globe this year […]

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Back in 2017, you were hard pressed to find a beauty influencer who wasn’t obsessed with MAC Cosmetics.  Yet now, we are in the midst of a major MAC Cosmetics fail.  Introduced to the beauty scene in 1984, MAC initially be […]

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When Elon Musk took over Twitter in 2022, the world shuddered to think what he would do with the platform.  First, he renamed it X. Then, he fired thousands of workers. Next, he introduced paid subscriptions. After that, many […]

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Socially Powerful’s AI-powered technology set to revolutionise the global influencer industry Socially Powerful challenges the $20bn influencer tech platform market offering brands free, AI-enhanced search access to 200 million influencers London, 20 February 2 […]

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Brands, it’s time to listen up! With Valentine’s Day fast approaching, now is your best chance to maximize your campaign’s reach and tap into this widely celebrated day. Brands can leverage social media to circulate thei […]

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In a move not heard around the world, Universal Music Group (UMG) is removing its millions strong catalogue from TikTok.  The powerful music company announced on the 31st of January that they would not be renewing their deal […]

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Whether you watch it for the crazy halftime show, the amazing adverts, or that game they play inbetween, the Super Bowl is a cultural phenomenon in its own right. The Super Bowl on social media, is a whole other ball game - pun intended.  […]