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The Travel Brands Flying High On TikTok

Mar 08, 2024

Social Media Marketing News

The Travel Brands Flying High On TikTok

Looking for your next travel destination? With summer right around the corner, the top travel brands on TikTok are working hard to redefine the way you could be exploring the globe this year. From breath-taking landscapes to unique cultural experiences, these brands are at the forefront of fuelling your wanderlust through humour, education, reviews, and behind-the-scenes content. If you’re looking to jet across to the other side of the world or explore your local area a bit more you could be making your dreams a reality with literally a swipe and a tap. 

Get ready to embark on a virtual journey filled with stunning visuals and insider tips, whether you’re seeking budget-friendly adventures, luxury escapes, or off-the-beaten-path gems. So grab your passport and get ready to explore the world, one TikTok video at a time.

THE TOP TRAVEL BRANDS ON TIKTOK TO INSPIRE YOUR NEXT ADVENTURE

@galswhotravel

Founded by Bronte King, and part of the gals who chain, galswhotravel hosts trips around the world for women looking to “make memories and friends for life”. From skiing in Andorra with 26 girls, to swimming in Thailand with 24 others, galswhotravel is embodies the globetrotter lifestyle, doing it all with ease and glam, of course. Signing up to galswhotravel is a great way for those who may shy away from solo travelling, but still have the urge to backpack their way around the world, to meet their lifelong travel companions; all while seeing the most beautiful places this earth has to offer.

@galswhotravel

from apres to the mountains ?️?️⛷️⛷️???? alanna captured this SO well ?? #galswhotravel #galswhoski

♬ original sound – xx.zoe

@ryanair

Of all the top travel brands on TikTok, no one nails humorous marketing quite like Ryan Air. Adopting a very Gen Z approach to its marketing strategy, by using sarcasm-based humour, this airline company is able to win over numerous customers who enjoy a little more light-heartedness when it comes to their travels. The team at Ryan Air also make use of the comment section to fuel relatability by using sarcasm to reply to customer comments.

@ryanair

your phone goes on holidays before you do, milly #millybobybrown #ryanair #fyp

♬ original sound – Ryanair

@myadventureproject

If it seems like everyone and their mum is out in Australia right now, it’s probably because they are, and they’re most likely out there with My Adventure Project. This UK-based travel company puts together custom tours and packages for trips all over Australia, filled with numerous fun activities and traveller-friendly accommodations. From skydiving in Brisbane to scuba diving in the Great Barrier Reef, anything and everything is included in the company’s tour packages, making it one of the top travel brands on TikTok in our books.

@myadventureproject

Very much worth the long plane journey ✈️ Is Australia on your bucketlist? #aus #australia #visitaustralia #travelaustralia

♬ Dawns – ?

@hostelworld

Leaning into trending sounds and trends, Hostelworld uses tongue-in-cheek humour to promote its hostels all across the globe.  From Amsterdam to the Philippines, from mixed dorms to private rooms, Hostelworld covers all your accommodation needs when travelling. Spliced in between meme content, you can expect to find insightful videos spotlighting hidden gems for solo travellers and city stays for large groups. 

@hostelworld

If you’re visiting Costa Rica ? these are some super social hostels, perfect for solo travellers! Save this for your next trip !✈️ ? Lost Boyz, Santa Teresa ? Playa 506 Beachfront Hostel, Puerto Viejo ? Selina, Nosara ? Poshtel Arenal, La Fortuna ? Capital Hostel de Ciudad, San Jose ? Pipe House Playa Grande, Tamarindo ? Pura Vida Mini Hostel, Santa Teresa Let us know if you have any other recommendations! #Hostels #Hostelworld #BudgetTravel #Backpacking #CostaRica

♬ original sound – ⠀ ⠀ ⠀ ⠀ ⠀

@virginvoyages

Next up on our list of the top travel brands on TikTok is “Casually luxe. Exclusively adult” cruise line, Virgin Voyages. Known for its signature red boats and docking in the most luxurious places the world has to offer, the Virgin Voyages TikTok page oozes luxury travel with a side of partying. Recently making waves in the cruising industry, Virgin Voyages ran paid partnerships with several UK-based influencers, offering them a cruise package in exchange for promotional content. The influencers highlighted the boat’s facilities, the travel destinations and all the fun activities scheduled onboard. 

@virginvoyages

Pop the confetti and let’s sail-ebrate because 2023 was the ship ?? What was your favorite thing from the past year? #cruiseexperience #allincluded #adultonly #worldtraveler

♬ original sound – Virgin Voyages

@bookingcom

As one of the top accommodation service providers in the world, Booking.com uses its TikTok page to show its more fun-loving, free-wheeling side. Keeping things professional, with a humorous twist, Booking.com leans into top trending sounds, challenges and trends on the platform to speak to existing and new customers. The page’s ongoing ‘15 minutes in” series is a fun, out-of-the-box way of promoting the cities Booking.com operates in, while spotlighting the top must-do activities there. Educational fun!

@bookingcom

*Not possible when wearing clogs* #amsterdam #travel #traveltok

♬ som original – ?

@virginatlantic

By championing its airline crew and making fun, imaginative content, Virgin Atlantic runs a very tight, staff-first airship over here on TikTok. What sets it apart from the other top travel brands on TikTok is the high quality content spliced between the usual low-budget, TikTok-style videos. This speaks to the airline’s luxury service, but by publishing on TikTok, speaks to younger Gen Z’ers who wouldn’t typically choose Virgin Atlantic, but now can. 

@virginatlantic

Combining passions never tasted so good ☕ ✈️ #VirginAtlantic #CabinCrew #coffee

♬ original sound – VirginAtlantic

@expedia

As the leading online travel agency, with 1.5M followers, Expedia earns an undoubted spot on our list of the top travel brands on TikTok. Posting captivating travel content to engage with travel enthusiasts, Expedia hones in on specific destinations and the most-popular activities and landmarks to do/see there. From hidden gems to world-famous tourist spots, this travel agency’s content is both fun-filled and educational, helping you gear up ahead of your next adventure.

@expedia

Bosnia is a hidden gem. ✨ Between the waterfalls, towering mountains, and historic cities, Bosnia has something for everyone. #KraviceWaterfall #Mostar #StariMost #StariMostMostar #BosniaTrip #BosniaTravel #TikTokTravel #TravelTikTok #Expedia

♬ sail away (instrumental) – lovelytheband

@airbnb

If any online travel brand knows how to nail quality marketing, it’s Airbnb. This TikTok page is all about spotlighting the brand’s most unique stays all over the world, as well as the incredible experiences that can come with them. For example, the brand recently partnered with Seth Rogan to run a stay in an Airbnb designed specifically for smokers. This level of customer consideration and interaction is what sets Airbnb apart from the rest and makes it one of the top travel brands on TikTok.

@airbnb

Cottagecore is so “once upon a time.” It’s swampcore’s time to shine. Booking for Shrek’s Swamp opens October 13 at 10am PT at airbnb.com/shrek #shrek #airbnb

♬ original sound – airbnb

@lonelyplanet

If David Attenborough did travel, he’d oversee Lonely Planet. This brand’s attention to detail is exuded throughout its high quality, educational content, as it offers a guide to the world’s most life-changing travel experiences, making it one of the top travel brands on TikTok. From tips and tricks for exploring Ecuador, to a roundup of the most delicious dishes Vietnam has to offer, Lonely Planet leaves no stone unturned, aiding each and every kind of traveller who visits its page.

@lonelyplanet

“Ecuador smells like heaven,” says Alejandro Gomez de la Torre, a local guide in Cotopaxi National Park. “Here, you’re breathing pure air.” Meet Ecuador – smells edition ??? #bestintravel #ecuador #cotopaxi

♬ original sound – Lonely Planet

There you have it. A list of the top travel brands on TikTok fuelling your wanderlust and inspiring your next adventure. Where will you travel to next?

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.

@ Socially Powerful

Author

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Ella Proctor

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