Social Media Marketing News

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Are you struggling to keep up with the ever-changing world of social media? From lawsuits to huge developments in digital marketing, read on as we take a deep dive into the notable updates throughout June that will get you up to speed in no time.  Inst […]

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With technology growing day-by-day, the line between offline and online experiences is becoming increasingly blurred.  Nowadays, it is rare to find a brand that does not have an online presence. Many have not only a social me […]

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The future of social media has never been so uncertain. Why? The current social media landscape is true chaos.  It is a land run by “brain-rot” […]

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Event season is all about prioritising attendance metrics through various forms of event promotion.  Within the last decade, as influencers and blo […]

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In recent years, we’ve seen the gamification of the beauty industry transform beauty marketing as we know it. Think e.l.f. Cosmetics’ integrat […]

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Tensions are rising in the influencer marketing industry, as the battle of the creator monetization platforms sees its biggest shakeup in a decade. […]

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With Pride Month 2024 approaching in June, now is the perfect time to reflect on beauty brands celebrating Pride effectively and why it is crucial for them to get involved.  […]

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Gone are the days of luxury experiences being confined to in-store affairs.  In a world where social media dominates our life, and 85% of luxury consumers use social media, […]