Social Media Marketing News

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Event season is all about prioritising attendance metrics through various forms of event promotion.  Within the last decade, as influencers and blo […]

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In recent years, we’ve seen the gamification of the beauty industry transform beauty marketing as we know it. Think e.l.f. Cosmetics’ integrat […]

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Tensions are rising in the influencer marketing industry, as the battle of the creator monetization platforms sees its biggest shakeup in a decade. […]

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With Pride Month 2024 approaching in June, now is the perfect time to reflect on beauty brands celebrating Pride effectively and why it is crucial for them to get involved.  […]

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Gone are the days of luxury experiences being confined to in-store affairs.  In a world where social media dominates our life, and 85% of luxury consumers use social media, […]

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Social first content is the marketing strategy for brands in 2024.  In our day and age, it is difficult to find a brand that is not on socia […]

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In the modern age of influencer marketing, influencer activities are becoming bigger, better and infinitely more complex.   For many enterprise businesses, influencer marketing is becoming an essential component in their mar […]

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As the famed saying goes, any publicity is good publicity; even when it comes to controversial marketing campaigns. Yet, in 2024, is that really tru […]