Social Media Marketing News

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New York Fashion Week is, arguably, the event of the fashion season.  Brands, influencers, and marketers from all over the world flock to New York to catch a glimpse of the fantas […]

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TikTok has revolutionised the beauty industry by becoming the go-to platform for discovering new beauty products. With its engagement-based algorithm, short-form videos, and influential creators, TikTok is now a powerful platform for beauty brands to capitalise on. Wh […]

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Tubular Labs has officially published its latest H2 2024 State of Social Report, and we have been dying to sink out teeth into it.  Each year, Tubu […]

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Pink washing. Green washing. Charity washing. These phrases have become buzz words in recent years.  Armed with a new level of media literacy, consumers are no longer prepared to simply sit by and blindly listen to brands’ […]

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These days, finding a brand without a beauty on Roblox activation is far more difficult than finding one with.  Quietly and smoothly, Roblox has become one of the biggest games in the world, boasting an impressive 400 million […]

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Luxury brands have recognised the potential of using  Instagram for business to connect with affluent consumers, build brand prestige, and showcase the exclusive nature of their products. W […]

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In theory, the influencer marketing industry should be faultless. Brands win. Creators win. Consumers win. What’s not to love? However, with an increased awareness and interest in global affairs, in recent years, from climat […]

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Is predicting TikTok trends truly possible?  Brands, creators, and users alike are constantly stuck in a battle against the impossibly fast TikTok […]