Social Media Marketing News

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In theory, the influencer marketing industry should be faultless. Brands win. Creators win. Consumers win. What’s not to love? However, with an increased awareness and interest in global affairs, in recent years, from climat […]

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Is predicting TikTok trends truly possible?  Brands, creators, and users alike are constantly stuck in a battle against the impossibly fast TikTok […]

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The Olympics are here, which means everyone’s favourite event is too. 2024 Paris Olympics campaigns.  The 2024 Paris Olympics campaigns have not […]

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This might just be the most beautified Olympics yet. The Summer Olympics stands tall as the 5th most-watched sporting event in the world, and this year is no exception. Drawing in 15 million spectators to France and an extra 3 […]

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Do AI influencers have a role to play in marketing?  That is the question on everyone’s minds. Especially this week, on Sheer Luxe’s.  […]

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The Advertising Standards Authority is having a major crackdown on social media advertising laws, with a particular emphasis on Greenwashing.  Fear […]

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The emergence of social commerce has flipped traditional e-commerce and retail on its head. Where digital stores would use digital marketing to entice customers, social commerce brands now heavily rely on pulling in their customers through the social interactions they […]

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The world of fast moving consumer goods (FMCGs) has been forever changed by the rise of e-commerce for FMCG. Once found only in traditional brick an […]