Social Media Marketing News

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The Olympics are here, which means everyone’s favourite event is too. 2024 Paris Olympics campaigns.  The 2024 Paris Olympics campaigns have not […]

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This might just be the most beautified Olympics yet. The Summer Olympics stands tall as the 5th most-watched sporting event in the world, and this year is no exception. Drawing in 15 million spectators to France and an extra 3 […]

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Do AI influencers have a role to play in marketing?  That is the question on everyone’s minds. Especially this week, on Sheer Luxe’s.  […]

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The Advertising Standards Authority is having a major crackdown on social media advertising laws, with a particular emphasis on Greenwashing.  Fear […]

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The emergence of social commerce has flipped traditional e-commerce and retail on its head. Where digital stores would use digital marketing to entice customers, social commerce brands now heavily rely on pulling in their customers through the social interactions they […]

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The world of fast moving consumer goods (FMCGs) has been forever changed by the rise of e-commerce for FMCG. Once found only in traditional brick an […]

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With technology growing day-by-day, the line between offline and online experiences is becoming increasingly blurred.  Nowadays, it is rare to find a brand that does not have an online presence. Many have not only a social me […]

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The future of social media has never been so uncertain. Why? The current social media landscape is true chaos.  It is a land run by “brain-rot” […]