Brands Scoring Big With Their 2024 Paris Olympics Campaigns

The Olympics are here, which means everyone’s favourite event is too. 2024 Paris Olympics campaigns. 

The 2024 Paris Olympics campaigns have not disappointed, with marketers pulling out all the stops. From star studded Nike campaigns to Team Canada’s families making their very own appearance, 2024 Paris Olympics campaigns have made headlines across the globe for their creativity. 

Which brands have particularly won in their 2024 Paris Olympics campaigns? Read on to find out!

BRANDS WINNING WITH THEIR 2024 PARIS OLYMPICS CAMPAIGNS

Sephora – Beauty and Sport 

Sephora’s “Beauty and Sport” campaign made major headlines ahead of the Olympics. 

The popular beauty store is an official sponsor of the Olympic Torch Relay, and has opened pop-up stores in major French cities along the route such as Nice, Paris and Bordeaux. These new stores are in support of the 50 existing stores that Sephora already has along the route. The stores are offering games and prizes, such as tickets to different Olympic events. 

To top off their 2024 Paris Olympics campaigns, Sephora is offering makeovers to athletes who win Olympic events, ensuring that they look as glamorous as possible when they step onto the podium. 

Petsmart – Team USA Pet Collection

@petsmart

The sporty vibes are in the air today 🥇 First up: The Whiskey Games hurdle! What is your pet’s favorite made-up sport? @Team USA #anythingforpets #athlete #sport #teamUSA #dog #dogsoftiktok

♬ original sound – PetSmart

PetSmart has released a new Summer collection to join in on 2024 Paris Olympics campaigns. 

Through its website, consumers can purchase Olympics-themed toys and pet clothes. Products range from hats to tracksuits, and even Olympic Snoopy toys. PetSmart’s collection stands out for two major reasons. First, it taps into a major event without sacrificing its brand identity. Second, it makes use of ecommerce, a major industry that many consumers prefer.

Bridgestone  – Team Bridgestone

@bridgestone

#TeamBridgestone is proud to work alongside Paralympians like Daniel to innovate groundbreaking solutions to reduce barriers to access or equipment for the next generation to succeed in sports. That’s what really matters. #Bridgestone #WhatReallyMatters #WheelchairRacing #Paralympics #Paris2024 #TeamBridgestone

♬ original sound – Bridgestone

An official sponsor, Bridgestone has created “Team Bridgestone” to champion its 2024 Paris Olympics campaigns. 

The team is built up of 40 Olympic Athletes who are Bridgestone brand ambassadors, and will be featured in marketing content, community activities, and customer events. 20 members of Team Bridgestone are Paralympic athletes, who the brand has partnered with to create gloves, prosthetic running blades, spike plates, wheelchair hand rims and more sporting equipment built using materials from its tires. 

LVHM – The Rooftops

@lvmh

J-100 avant le début des Jeux Olympiques de Paris 2024 💪 Découvrez les coulisses de notre dernière campagne sur les toits de Paris avec nos athlètes ! — 100 days to go before the Olympics Games Paris 2024 💪Take a look at the behind-the-scenes of our latest campaign on top of Parisians’ rooftops featuring our athletes! #LVMH #Paris2024 #Olympics #Paralympics #RoadToParis #Athletes #SportsTikTok #AntoineDupont

♬ original sound – LVMH

Emphasising its ownership of the luxury goods space, LVHM released a star studded campaign ahead of the Olympics. 

The campaign featured a video of French athletes getting ready on rooftops all over Paris. On top of this, the conglomerate is partnering with a variety of charities across France to help aid thousands of kids in accessing youth sports. 

Ultimately, the campaign is successful in expanding consumer’s perception of the brand beyond a mere inaccessible luxury brand. It adds a human touch that many luxury companies lack, helping LVHM stand out from the crowd. 

Airbnb – Host the World

AirBnB is taking a unique approach to 2024 Paris Olympics campaigns via its “Host The World” campaign. 

The campaign sees AirBnB giving away a $2K travel grant to athletes who are training for the Games, as well as a $500 housing credit so that they can explore Paris in their time off. On top of this, AirBnB is sourcing housing for the Olympics by running an expansive campaign in France encouraging people to sign up to be AirBnB hosts. 

Michelob Ultra – The Summer of Team USA 

The exclusive beer sponsor of Team USA for the Olympics and Paralympics, Michelob Ultra is in the midst of running its “The Summer of Team USA” campaign. 

Centred around a 30 second slot in the opening ceremony, the campaign also features a full NBC linear takeover, out-of-home assets, special edition packaging, and a fan experience at the NBC headquarters in Rockefeller Plaza in New York City. 

Over in Paris Michelob Ultra has pulled out all the stops, taking over the Team USA House and providing fans with content and opening the house bar to the public. 

Corona Cero – For Every Golden Moment

Corona Cero, the global beer sponsor of the Games, has released “For Every Golden Moment” to celebrate the many golden moments in the Olympics. 

Encouraging their consumers to cherish the golden moments in their own lives, the campaign is a first for the no-alcohol brand. The campaign is running in 40 markets globally across film, out-of-home, experiences, trade and social media. 

An interesting element of the campaign sees the brand taking seats from Olympic Games venues in Paris and taking them to iconic travel destinations across the world. 

Molson – Sponsor The Parents

Presenting an interesting take on 2024 Paris Olympics campaigns, Molson beer is a partner of Team Canada. 

The campaign sees Molson salute the families of Team Canada, signing nine Team Canada parents to endorsement deals. The parents get to enjoy many of the perks their children do, such as roles in commercials, free products, and even documentation of their travels to Paris splayed across the brand’s social channels. 

Toyota – Start Your Impossible

The official automaker of the Olympic Games, Toyota has been plugging its Games campaign since April of this year. 

The campaign surrounds the endless off season training and support athletes require leading up to the games, and emphasises the car as an essential part of the travel that gets them to their competition. Featuring 20 Olympic and Paralympic athletes, the campaign includes an on the ground activation of 2,500 electrified vehicles for use during the Games. 

Visa – Prodigies 

Sticking to the more traditional Olympic advertising, Visa’s campaign for 2024 emphasises the message that hard work and dedication to success. 

The campaign, “Prodigies”, uses archival footage of now-greats in their youth, working their way up to fame. Pharrell Williams, Roy Choi, and Daniel Ricciardo are all featured in the spot, which highlights that many so-called prodigies are actually incredibly hard workers. 

Over in Paris, Visa is continuing its presence with its new Visa Go payment app, giving users the chance to experience unique events and content during the Olympics. 

Samsung – Open Always Wins 

Longtime Olympics partner, Samsung Electronics is championing AI in its 2024 Paris Olympics campaigns. 

The campaign, “Open Always Wins”, was announced with an immersive AI showcase that took consumers on an adventure through Samsung’s Olympics partnership and its new products. Developed by architect Jean Nouvel, the experience draws inspiration from Parisian Salons in the Age of Enlightenment; using beautiful visuals to celebrate openness and endless possibilities. 

Glossier – Official Beauty Partner of USA Basketball 

@beautycrewau

ICYMI @Glossier just became the first-ever Olympic partner for the @WNBA 🏀 #glossier #wnba #teamusa #olympics #paris2024 #basketball #womensbasketball

♬ The von dutch remix w addison rae and a. g. cook – Charli XCX

It is no secret that women’s basketball is having a major moment in 2024, and Glossier is here to jump in on the fun. 

The internationally beloved makeup brand is the Official Beauty Partner of USA Basketball, making it the first brand since 1996 to purely support the USA Women’s National Team. Glossier is supplying team members with packages of skin care products, beauty and makeup products. 

On top of this, the brand is running social media campaigns, community management and out-of-home advertising to further drive conversation about the campaign. 

Coca-Cola – It’s Magic When the World Comes Together

Coca-Cola is driving home the message of teamwork and humanity in their contribution to 2024 Paris Olympics campaigns.

Featuring swimmers Lilly King, Kaylene Corbett, Annie Lazor and Tajan Schoenmaker, the campaign nods to a moment from the 2021 games. Fans see the moment, and are inspired to come together and embrace. 

Coca-Cola is continuing to emphasise the theme of togetherness with its Olympic special packaging, which has illustrations of extended arms. When two cans are placed together, they appear to be hugging.

Nike – Winning Isn’t For Everyone 

Taking a unique approach to 2024 Paris Olympics campaigns, Nike’s Olympic campaign focuses on the traits of winners that are often considered negative. 

Using a voice over from actor Willem Dafoe, the campaign highlights how qualities such as an inability to be satisfied, a lack of empathy, and an obsession with power can be difficult for non-athletes to deal with. Yet, it is these very qualities that drive winners to greatness. 

The spot features Nike athletes such as Serena Williams and LeBron James, and has been heralded this year for its efficacy. 

Reese’s – Legend vs. Newcomer 

In support of the Olympics, Reese’s has introduced an Olympic-medal shaped chocolate. 

Reese’s parent Hershey Company is a supporter of Team USA, thus leading to the brand producing content for the Games. The chocolate brand has worked with former Olympians Alex Morgan and Jessica Long, as well as hopefuls Sophia Smith and Haven Shepherd to create a “Legend vs. Newcomer” competition for the campaign.

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