Social Media Marketing News

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With Gen X pushing 60 and the oldest Millennials starting to cross the 40 mark, almost every consumer product category is battling with how best to “grow up” alongside their customer base. Nowhere is this challenge more pronounced than within the beauty industry.� […]

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Given the nature of the marketing world today, almost any and every brand you can think of is assimilated into the socialsphere in one way or another. Granted, some more than others, but their presence is still felt.  What do […]

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Prior to TikTok and Instagram decreasing attention spans, we were once captivated by 20 minute YouTube videos and lengthy blog posts on this, that and the other. Fast forward and it’s now seemingly more difficult to grab a user’s attention for any longer than 15 s […]

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Despite its initial success, the ByteDance-owned app Lemon8 has wholly failed to take off in the United States.  ByteDance’s dreams of a successful Lemon8 US launch […]

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Video marketing has been the leading mode of marketing for years, and with the advancements of smartphones, its possibilities have expanded even further. Ordinary people are now capable of shooting high-quality content and editing is made simple with built-in software […]

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The universe of paid advertising is filled with complicated concepts, strange strategies and disconcerting definitions. One such term that might still elude you, is pay-per-click (PPC) marketing.  Whilst it is an essential piece of any marketer’s tool belt, PPC marketing can […]

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As the holiday season approaches, businesses are gearing up for their most significant marketing push of the year and who better to help than carefully chosen TikTok influencers.  In the era of social media, influencers have […]

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With the first of November comes one of the most anticipated periods in a marketer’s content calendar; Christmas social media marketing.  Utilising your brand’s social media platforms for […]