Social Media Marketing News

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Social media metrics are like scorecards for your online posts and ads. They show you how people react to your stuff, from likes to clicks. By keeping an eye on these numbers, you can figure out what's working and what's not. It's kind of like using a map on a road trip to make sure you're going […]

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Long gone are the days of traditional sales tactics. Cold calling, door-to-door salesmen, and all those other methods we saw on The Office are neither efficient, nor effective any more. These days, it's all about social selling. So, here is our social selling guide. Whe […]

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With attention spans dwindling year by year, getting the modern consumer to stick around is an increasingly difficult task.  2023 has seen brands and creators alike scrambling to come up with new tactics to coerce users to si […]

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Ensuring that your content is consistently engaging, informative and congruent with your branding can seem like a tall task, no matter how essential it is. The key to putting out great content all the time, is having a well-structured social media content strategy. A so […]

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With Gen X pushing 60 and the oldest Millennials starting to cross the 40 mark, almost every consumer product category is battling with how best to “grow up” alongside their customer base. Nowhere is this challenge more pronounced than within the beauty industry.� […]

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Given the nature of the marketing world today, almost any and every brand you can think of is assimilated into the socialsphere in one way or another. Granted, some more than others, but their presence is still felt.  What do […]

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Prior to TikTok and Instagram decreasing attention spans, we were once captivated by 20 minute YouTube videos and lengthy blog posts on this, that and the other. Fast forward and it’s now seemingly more difficult to grab a user’s attention for any longer than 15 s […]

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Despite its initial success, the ByteDance-owned app Lemon8 has wholly failed to take off in the United States.  ByteDance’s dreams of a successful Lemon8 US launch […]