Social Media Marketing News

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The introduction of the European Union’s Digital Services Act has been a hot topic amongst the digital marketing community since its inception in August of 2023; and rightly so.  But exactly […]

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In today’s society, targeting Gen Z is essential when marketing modern, everyday products that aren’t specifically tailored to an older crowd.  Research by Morning Consult found that 38% of the Gen Z population spend over […]

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As the second most popular platform for influencer marketing, YouTube is the one to watch out for. If you are looking to revamp your influencer marketing strategy YouTube is a great place to start with the variety of influencer campaigns to try out. […]

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With new businesses cropping up every minute, the battle to stay on top and stick out may seem hopeless, but we’re here to tell you that it’s not! So how do you get your brand to stand out amongst the crowd? […]

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Can you remember the last time you watched a YouTube video and it didn’t feature a sponsored ad segment? Or, can you think back to when Instagram was free from giveaways and influencer takeovers?  Ecommerce Influencer marketing is so established, that it’s hard to imagine […]

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Earlier this year Facebook, or Meta, reached two billion users for the first time. Since its inception in 2006, Facebook has maintained its monopoly over the social media landscape, but what has allowed it to stay on top for so many years?  […]

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From the glowing twinkling lights and perfectly decorated Christmas trees, to the smell of mince pies and candy canes, nothing beats that Christmas feeling.  There is a certain air of childlike awe that takes the world the se […]

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Patreon, known for its role in championing creator monetisation, is undergoing a major rebrand. Here’s why you should care about it. While it’s not unheard of for brands to be swit […]