Social Media Marketing News

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Earlier this year Facebook, or Meta, reached two billion users for the first time. Since its inception in 2006, Facebook has maintained its monopoly over the social media landscape, but what has allowed it to stay on top for so many years?  […]

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From the glowing twinkling lights and perfectly decorated Christmas trees, to the smell of mince pies and candy canes, nothing beats that Christmas feeling.  There is a certain air of childlike awe that takes the world the se […]

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Patreon, known for its role in championing creator monetisation, is undergoing a major rebrand. Here’s why you should care about it. While it’s not unheard of for brands to be swit […]

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Pinterest is known primarily for its visual content, but it’s not just an app for hobbyists and moodboard-making. It offers some of the best opportunities for brands to reach a wider audience, boost engagement and increase sales.  […]

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Paid-for social media is the hot topic of the month. Seemingly every corner of the internet is filled with a less than subtle disdain and fear for the future of subscriptions engulfing social media. Is this the start of a bout of […]

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Black Friday has shifted from early morning store lines to online shopping from the comfort of home, but with increased convenience comes heightened competition.  To stand out, brands must create an e-commerce experience that […]

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Seemingly bored by its adventures in dismantling the music industry, TikTok has set its eyes on the movies.  Over the course of the past year, TikTok has become a hotspot for movie and TV show piracy. Posted in miniature clip […]

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There is no denying that social media is a huge part of our daily lives. Our phones, computers and even conversations, are filled with and fueled by social media. Thus, it stands to reason that as a brand you would want to inhabit this space that we spend so much time […]