The Trick to Creating an Influencer Marketing Strategy

May 19, 2022

Social Media Marketing News

The Trick to Creating an Influencer Marketing Strategy

If you’re reading this, chances are you’re looking to create an influencer marketing strategy. And if you’re looking to create an influencer marketing strategy, chances are you’re feeling a little bit lost. 

Don’t worry—you’re not alone. The fact is, influencer marketing is still a relatively new field, and there’s no one “right” way to create influencer strategies. But, there are plenty of wrong ways to do it. 

That said, there are certain best practices that you can follow to create a successful influencer marketing strategy. In this post, we’ll share the trick to creating an influencer marketing strategy that works. 

The first step in creating an influencer marketing strategy is defining your goals. 

What do you want to achieve with your influencer marketing strategy? Do you want to increase brand awareness? Drive website traffic? Generate leads? Make sales? 

Your answer will determine the type of influencers you work with, the content they create, and the platforms they use. An Instagram influencer marketing strategy will look different to a TikTok influencer marketing strategy. 

For example, if your goal is to increase brand awareness, you’ll want to work with influencers who have a large social media following. They’ll create content that includes your brand name or logo and share it across their social media channels. 

On the other hand, if your goal is to drive website traffic, you’ll want to work with influencers who have an engaged following and who create content that links back to your website or product pages.

No matter what your goal is, the key is to start with it in mind. Once you know what you want to achieve, you can create an influencer marketing strategy that will help you get there.

The second step is to find the influencers you want to work with. This can be a time consuming task, so working with an influencer marketing agency can be beneficial for this.  

The agency will have a database of influencers and can help you match them to your specific goals. Once you’ve found the right influencers, it’s time to reach out and start building relationships. 

The best influencer marketing campaigns are all supported with a strong influencer marketing strategy—this includes having a clear communication channel with influencers. You need to be able to concisely brief influencers on the type of content you need, and be able to provide feedback where necessary. 

Another key (and potentially one of the most important) steps in an influencer strategy is reporting. You need to consistently report activity and engagement to ensure you are receiving the results you want. If there is an element of your activity that isn’t working as well, you can tweak it in real time to prevent lower results. 

Reporting also helps you identify elements that work well. This means you can reuse this strategy in future, without any elements that may drag you back. 


What is an influencer marketing strategy?

An influencer marketing strategy is a guideline or process for all your influencer marketing activities. It includes goals and objectives, campaign and project messaging, key platforms, influencer vetting assessments and briefing, reporting and more. 

What is the best influencer strategy?

The best influencer strategy is one that is relevant to your brand. Influencer marketing strategies come in all shapes and sizes; what works for one brand won’t necessarily work for another. 

How do you create an influencer marketing strategy?

The easiest way to create an influencer marketing strategy is to work with an influencer marketing agency. These agencies are full of social media experts who understand the social and influencer landscapes inside out. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blog.

@ Socially Powerful



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James Hacking


Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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