Marketing News

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Aria has been named one of PMW's Top Adtech tools. Read on to find how our AI-powered influencer discovery software is shaking up the space. […]

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Tech pioneer, Apple, is in the spotlight once again for doing what it does best. Launching ground-breaking technology in accordance with Jobs’ mantra of creating products that people don’t even know they want today, but will in the future. […]

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In the major update no one saw coming, we now have celebrities and brands on BeReal.  The popular social media platform announced last week that it will now be allowing both celebrities and […]

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Women owned brands are the beating heart of independent shops, spaces, and businesses here in the United Kingdom.  With the sheer number of women o […]

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In a move not heard around the world, Universal Music Group (UMG) is removing its millions strong catalogue from TikTok.  The powerful music company announced on the 31st of January that they would not be renewing their deal […]

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Most marketing guides today focus on the consumer. How to target the consumer, how to figure out what they want, and how to encourage them to make a purchase.  This is all well and good if your company caters to individuals, […]

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With Gen X pushing 60 and the oldest Millennials starting to cross the 40 mark, almost every consumer product category is battling with how best to “grow up” alongside their customer base. Nowhere is this challenge more pronounced than within the beauty industry.� […]

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As if the sheer panic of getting dressed for highschool wasn’t enough, Gen Z have decided to popularise a whole new world to stress about your outfit in; Roblox.  The virtual world is becoming increasingly important to Gen […]