Marketing News

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It is not groundbreaking to announce that modern consumers demand transparency from the brands they engage with.  For years now, consumers have been showing an increasing desire for brands to be authentic, genuine, human led, […]

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Luxury used to pride itself on being unattainable. New luxury advertising strategy is trying to shift away from this as fast as possible. So, what changed? Media like Gossip Girl and The Devil Wears Prada made their millions o […]

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Don your rainbow leotard and slip on your hot pink platform crocs, Pride is almost here. Which means, Pride campaigns.  Joining in on the Pride fun has long been a great way for brands to raise awareness for LGBTQIA+ issues a […]

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Running a successful influencer seeding campaign is no small feat.  Yet, it is one of the best, most effective ways to form long-term relationships with influencers and gain authentic brand ambassadors.  […]

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For years, marketers have been using a predetermined consumer path to model their marketing practices off. Yet, Gen Z has completely destroyed this traditional manner of thinking. Creating an entirely new way to ace Gen Z marketi […]

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Unless you’ve been living under a rock for the past two weeks, you’ll know that here, at Socially Powerful, we have launched a brand new AI-powered influencer discovery technology called […]

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What do the Met Gala and Super Bowl have in common? Evidently, their ability to score big with the latest trends in fashion. While American football doesn’t typically scream fashion, given its attractiveness to burly, bald, […]