Marketing News

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In a landmark deal that underscores the evolving landscape of the beauty industry, e.l.f. Beauty has acquired Hailey Bieber’s skincare and cosmetics brand, Rhode, for $1bn.  The acquisition comes just days after Bieber anno […]

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Have you heard the news? According to a new update by OpenAI, ChatGPT will be extending its features to include commerce capabilites. Our tech guru and Business Development Manager Jabez put his thinking cap on to figure out what this new change means for brands and consumers alike. Read on […]

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Spring has sprung! And with it comes a fresh crop of creativity from our favourite brands. From playful storytelling to flowers galore, this season’s spring brand campaigns are serving up […]

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“It’s out with the old, and in with the new, goodbye skies of grey, hello skies of blue” In the words of the iconic Sharpay Evans, it� […]

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It’s no secret that AI adoption is becoming increasingly popular. What’s more, this adoption spans multiple industries and continues to surprise us with diverse implementations (yes, we� […]

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Before social media creators became the go-to influencers, bloggers were the original voices of digital persuasion. Their product reviews, online pieces, and personal experiences helped shape online conversations and influence. Now, with Substack emerging as the lates […]

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If you feel like you’ve been seeing more and more brands tapping into in-house entertainment - whether that’s in the form of a content series on YouTube, or full-blown feature film if yo […]

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One of the nation’s most delectable holidays is right around the corner, urging marketers and brands to take a hard look at how they plan on winning consumers over with their Easter marketing […]