Marketing News

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It’s no secret that investment in digital advertising, namely influencer marketing, continues to rise. In fact, US influencer marketing spending will grow 14.2% YoY in 2025, more than either social ad spending (13.6%) or digital ad spending (12.5%), per our forecast […]

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Formula 1 gets hearts racing across the world.  Once a sport reserved for the wealthy, older, male-dominated crowd, Formula 1 has had a major image update in the past couple of years. Driven by the raging success of […]

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We were always led to believe that bigger doesn’t always equate to better. But recent trends in marketing and campaign launches are dispelling this myth entirely.  Constantly looking for ways to stand out, brands are starti […]

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Booze, head-to-toe green outfits, and the Dropkick Murpheys blasting in the background. That’s right, St Patrick’s Day is here again.  Whilst St Patrick’s Day is merely yet another excuse to head to the pub for most of […]

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To be a woman, Does anyone remember the ‘Always #LikeAGirl’ 2014 ad? When young girls […]

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The Super Bowl isn’t just about the game—it’s also the ultimate stage for some of the most memorable and jaw-dropping ads of the year.  The Super Bowl ads […]

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They say opposites attract, and the same goes for brand collaborations.  Brand collaborations are a staple of marketing, often uniting similar bran […]

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Fragrance marketing has had a serious facelift in 2024.  It is hard to believe that a mere five years ago, the majority of people owned one signature scent.  […]