Marketing News

`

The holiday season is a critical time for brands looking to maintain customer retention and loyalty. With increased spending, heightened consumer interest, and strong marketing campaigns, it […]

`

My long-lasting perception of Black Friday was a sobering image of freezing outside Curry’s in the quest for a discounted TV. But Black Friday has now moved beyond just physical retail events to a digital ecosystem driven by content creators. A seismic shift that is […]

`

After nearly half a decade of “will they won’t they” fears, Google is finally ready to show the world its new Google Chrome cookies opt-in model - almost.  […]

`

Event marketing has become a cornerstone for brands looking to make a splash. Concerts, in particular, provide an opportunity for brands to reach a guaranteed crowd while benefiting from the star power of the artists involved.  […]

`

For digitally-savvy brands like Summer Fridays and Patrick Ta Beauty, building an online empire has come effortlessly. From a viral ‘Jet Lag’ lip mask that appeared to spark an Instagram-induced frenzy, to a foundation release circulated on TikTok, these two brand […]

`

Influencer marketing for beginners involves partnering with individuals who have strong online followings to promote products. In fashion, influencers act as trusted tastemakers, driving trends and offering authentic reviews. […]

`

Anyone familiar with marketing knows that selling a product means connecting with the right audience through precise messaging. Whether it’s a 30-second TV commercial or a quick TikTok ad featuring a well-known celebrity, a targeted campaign resonates best when it s […]

`

Passive vs active advertising - what exactly IS the difference?  Passive advertising has been making the rounds on marketing social media re […]