Marketing News

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After nearly half a decade of “will they won’t they” fears, Google is finally ready to show the world its new Google Chrome cookies opt-in model - almost.  […]

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Event marketing has become a cornerstone for brands looking to make a splash. Concerts, in particular, provide an opportunity for brands to reach a guaranteed crowd while benefiting from the star power of the artists involved.  […]

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For digitally-savvy brands like Summer Fridays and Patrick Ta Beauty, building an online empire has come effortlessly. From a viral ‘Jet Lag’ lip mask that appeared to spark an Instagram-induced frenzy, to a foundation release circulated on TikTok, these two brand […]

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Influencer marketing for beginners involves partnering with individuals who have strong online followings to promote products. In fashion, influencers act as trusted tastemakers, driving trends and offering authentic reviews. […]

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Anyone familiar with marketing knows that selling a product means connecting with the right audience through precise messaging. Whether it’s a 30-second TV commercial or a quick TikTok ad featuring a well-known celebrity, a targeted campaign resonates best when it s […]

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Passive vs active advertising - what exactly IS the difference?  Passive advertising has been making the rounds on marketing social media re […]

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As the leaves turn and the air gets crisp, brands are brewing up some truly enchanting Halloween marketing campaigns to captivate their audiences. Halloween isn’t just about candy and cost […]

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The changing tides of social media bring with them a need to connect to evolving audiences by staying ahead of the curve. We often see brands adapting their marketing strategies according to trends and shifts in consumer behaviour, but little brands take to rebranding […]