Marketing News

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The Advertising Standards Authority is having a major crackdown on social media advertising laws, with a particular emphasis on Greenwashing.  Fear […]

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Are you struggling to keep up with the ever-changing world of social media? From lawsuits to huge developments in digital marketing, read on as we take a deep dive into the notable updates throughout June that will get you up to speed in no time.  Inst […]

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The US TikTok ban has been causing quite the stir on social media as of late. Both users and brands are jumping at the opportunity to share their predictions for the future of the world’s […]

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With technology growing day-by-day, the line between offline and online experiences is becoming increasingly blurred.  Nowadays, it is rare to find a brand that does not have an online presence. Many have not only a social me […]

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With Pride Month 2024 approaching in June, now is the perfect time to reflect on beauty brands celebrating Pride effectively and why it is crucial for them to get involved.  […]

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AI ecommerce marketing is not a new phenomenon.  Since its inception, AI systems such as OpenAI and ChatGPT have become steadfast tools in ecommerce marketers’ tool belts.  […]

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In today's digital world, brand discovery has shifted dramatically. Gone are the days when consumers solely relied on search engines to discover new brands. Instead, they are now immersed in […]

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Nike’s CEO, John Donahoe, has recently come under fire for his bold claims pinning remote workers as the reason for the company’s innovation slowing down and dearth of new, disruptive products.  Such claims are a result o […]