Marketing News

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In the modern age of influencer marketing, influencer activities are becoming bigger, better and infinitely more complex.   For many enterprise businesses, influencer marketing is becoming an essential component in their mar […]

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Are you ready for the happiest, most colourful, glitter-filled month of the year? With June steadily approaching, many brands are preparing to release their carefully created Pride advert […]

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No marketer could ask for a better gift than Beyoncé titling one of her latest songs after their brand. This is exactly the reality for Levi’s CMO, Kenny Mitchell, and let us be the first to say we’re incredibly jealous. […]

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As the famed saying goes, any publicity is good publicity; even when it comes to controversial marketing campaigns. Yet, in 2024, is that really tru […]

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In recent years, the beauty industry has witnessed a significant shift towards sustainability, driven by heightened consumer awareness and cause for concerns about the harm certain beauty products may be doing to our planet. The top sustainable beauty brands throughou […]

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Ensuring that your influencer marketing processes are as effective and successful as possible from start to end takes time. Every marketers’ dream is to find a way to maximise efficiency across their influencer marketing, in order to achieve outstanding ROI and optimise their time and effort. […]

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It’s easy to forget just how ‘new’ wellness culture really is, particularly for younger generations who spend a lot of their spare time on social media. For these people, the concept o […]

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Once upon a time, celebrity involvement in the beauty industry began and ended with the assignment of their face to a fragrance ad campaign or two. Fast forward several years and celebrities are now becoming the face of their […]