Marketing News

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As the famed saying goes, any publicity is good publicity; even when it comes to controversial marketing campaigns. Yet, in 2024, is that really tru […]

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In recent years, the beauty industry has witnessed a significant shift towards sustainability, driven by heightened consumer awareness and cause for concerns about the harm certain beauty products may be doing to our planet. The top sustainable beauty brands throughou […]

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Ensuring that your influencer marketing processes are as effective and successful as possible from start to end takes time. Every marketers’ dream is to find a way to maximise efficiency across their influencer marketing, in order to achieve outstanding ROI and optimise their time and effort. […]

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It’s easy to forget just how ‘new’ wellness culture really is, particularly for younger generations who spend a lot of their spare time on social media. For these people, the concept o […]

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Once upon a time, celebrity involvement in the beauty industry began and ended with the assignment of their face to a fragrance ad campaign or two. Fast forward several years and celebrities are now becoming the face of their […]

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It is not groundbreaking to announce that modern consumers demand transparency from the brands they engage with.  For years now, consumers have been showing an increasing desire for brands to be authentic, genuine, human led, […]

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Luxury used to pride itself on being unattainable. New luxury advertising strategy is trying to shift away from this as fast as possible. So, what changed? Media like Gossip Girl and The Devil Wears Prada made their millions o […]