Marketing News

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Societal norms regarding representation in the media are now deeply rooted in inclusivity. Genuine inclusivity. Not how an outsider thinks a marginalised group deserves to be depicted […]

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Fashion week's new front row. What was once viewed as a sacred space, occupied by only the elitist of the A-list crowd, has seemingly had a face lift.  This New York fashion week saw the likes of Anna Wintour seated in the sa […]

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In this article, we will be outlining how to generate a successful eSports marketing strategy in 2023, as well as establishing the growing prevalence of eSports marketing campaigns […]

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Threads is still in its infancy. Unfortunately a lot of features are yet to be implemented when it comes to improving discoverability for brands, creators and communities.  Features such as hashtags, a trending conversations […]

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X marketing campaigns are a great way to keep your audience informed about important topics and current affairs all while promoting your brand’s products/services. X is a text-based con […]

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We are genetically wired for interaction. Pre-internet, interactions happened in-person, but with the digitisation of the world, the majority of us have grown accustomed to them happening online. The new kid on the block, Thre […]

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If you haven’t quite nailed TikTok marketing campaigns just yet, don’t fret too much, because there’s no method to the madness. Some brands, however, are leaning into TikTok so heavily […]

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TikTok’s social commerce push has been in the news frequently as of recent, and the latest update is that the platform hopes to close out 2023 with a whopping $20 billion in retail sales—a 300% increase, from just under $5 billion in sales last year.  […]