Marketing News

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Given the nature of the marketing world today, almost any and every brand you can think of is assimilated into the socialsphere in one way or another. Granted, some more than others, but their presence is still felt.  What do […]

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Despite its initial success, the ByteDance-owned app Lemon8 has wholly failed to take off in the United States.  ByteDance’s dreams of a successful Lemon8 US launch […]

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Video marketing has been the leading mode of marketing for years, and with the advancements of smartphones, its possibilities have expanded even further. Ordinary people are now capable of shooting high-quality content and editing is made simple with built-in software […]

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The universe of paid advertising is filled with complicated concepts, strange strategies and disconcerting definitions. One such term that might still elude you, is pay-per-click (PPC) marketing.  Whilst it is an essential piece of any marketer’s tool belt, PPC marketing can […]

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Ecommerce in 2023 has us all seeing double. And, no, your eyes aren’t deceiving you.  As of this year, we’ve reached the depths of dupe culture […]

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Nothing gets consumers more riled up over the festive season than holiday-inspired social media contests.  Christmas contests are a fantastic way to drum up excitement over your brand and broaden your audience leading up to t […]

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From the glowing twinkling lights and perfectly decorated Christmas trees, to the smell of mince pies and candy canes, nothing beats that Christmas feeling.  There is a certain air of childlike awe that takes the world the se […]

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