Marketing News

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Influencer marketing events are events set up by brands and companies alike for the sole purpose of connecting with their influencers on a more meaningful level and discussing the latest industry trends.  […]

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The gaming industry is constantly evolving. As you know, the landscape of the gaming industry 30 years ago is dr […]

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There is no denying that social media is a huge part of our daily lives. Our phones, computers and even conversations, are filled with and fueled by social media. Thus, it stands to reason that as a brand you would want to inhabit this space that we spend so much time […]

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Black Friday - retail’s most celebrated event - is fast approaching.  With every passing year, Black Friday marketing efforts continue to grow - achieving the unthinkable and piling on the pressure to up the ante for next y […]

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Instagram Live is a feature that allows users to live stream or broadcast a video to their followers in real-time.  When a user begins their Instag […]

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Societal norms regarding representation in the media are now deeply rooted in inclusivity. Genuine inclusivity. Not how an outsider thinks a marginalised group deserves to be depicted […]

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Fashion week's new front row. What was once viewed as a sacred space, occupied by only the elitist of the A-list crowd, has seemingly had a face lift.  This New York fashion week saw the likes of Anna Wintour seated in the sa […]

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In this article, we will be outlining how to generate a successful eSports marketing strategy in 2023, as well as establishing the growing prevalence of eSports marketing campaigns […]