Marketing News

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TikTok has revolutionised the beauty industry by becoming the go-to platform for discovering new beauty products. With its engagement-based algorithm, short-form videos, and influential creators, TikTok is now a powerful platform for beauty brands to capitalise on. Wh […]

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In theory, the influencer marketing industry should be faultless. Brands win. Creators win. Consumers win. What’s not to love? However, with an increased awareness and interest in global affairs, in recent years, from climat […]

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Once upon a time, the most effective way to target your consumers was through TV show marketing.  Each night, millions of families crowded around their TV sets to watch the latest episod […]

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What’s the Metaverse? Fair question. The Metaverse is essentially an AI/AR world where users can experience their favourite brand’s new collections through virtual reality. It’s a way for the industry to enhance design and flexibility, reduce waste, expand custo […]

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This might just be the most beautified Olympics yet. The Summer Olympics stands tall as the 5th most-watched sporting event in the world, and this year is no exception. Drawing in 15 million spectators to France and an extra 3 […]

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The expansion of social media and the internet as a whole brings to the fore new opportunities for brands and companies to diversify their marketing tactics and strategies, ensuring that the widest possible audience is reached.  […]

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The Advertising Standards Authority is having a major crackdown on social media advertising laws, with a particular emphasis on Greenwashing.  Fear […]

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The US TikTok ban has been causing quite the stir on social media as of late. Both users and brands are jumping at the opportunity to share their predictions for the future of the world’s […]