Marketing News

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The Skims marketing team have once again proved they are ahead of the curve by partnering with BlackPink's Rosé as the first K-pop star to front its 2025 Valentine's Day collection – and like with all Skims collaborations, we're obsessed. Since its 2019 debut, the […]

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In recent years, the art of out-of-home (OOH) campaigns has faded.  Drawn in by the shiny allure of social media, brands have become almost solely reliant on social media-based campaigns. These campaigns, which typically feat […]

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With the year just beginning, the question on everyone’s minds is what the marketing trends for 2025 will be. A strong contender? The Sphere.  Standing tall at 366 feet, the Las Vegas Sphere is truly a spectacle to behold. […]

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We may only be two weeks into the year, but that hasn’t stopped brands from releasing some major 2025 marketing campaigns.  From Brooke Shield re […]

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In recent times, influencer marketing for SaaS has become an integral part of everyday life. Whether from a personal or business perspective, there is a high chance that you will come into contact with a SaaS at some point, or likely already have. […]

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In 2024, hotel influencer marketing has become a solid strategy in the hospitality industry, especially for hotels and resorts aiming to captivate some of the internet's most digitally-savvy […]

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Influencer marketing for nonprofits has become a game-changer in building effective digital strategies.  Although influencers are often linked with commercial brands, they can be just as impactful for nonprofits as well, even if […]

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The key to successful marketing in 2024? A steadfast, authentic brand community.  Modern consumers crave genuine connection more than anything. In a digital world driven by AI, increasin […]