Marketing News

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In recent years, the art of out-of-home (OOH) campaigns has faded.  Drawn in by the shiny allure of social media, brands have become almost solely reliant on social media-based campaigns. These campaigns, which typically feat […]

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With the year just beginning, the question on everyone’s minds is what the marketing trends for 2025 will be. A strong contender? The Sphere.  Standing tall at 366 feet, the Las Vegas Sphere is truly a spectacle to behold. […]

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We may only be two weeks into the year, but that hasn’t stopped brands from releasing some major 2025 marketing campaigns.  From Brooke Shield re […]

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In 2024, hotel influencer marketing has become a solid strategy in the hospitality industry, especially for hotels and resorts aiming to captivate some of the internet's most digitally-savvy […]

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Influencer marketing for nonprofits has become a game-changer in building effective digital strategies.  Although influencers are often linked with commercial brands, they can be just as impactful for nonprofits as well, even if […]

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The key to successful marketing in 2024? A steadfast, authentic brand community.  Modern consumers crave genuine connection more than anything. In a digital world driven by AI, increasin […]

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The holiday season is a critical time for brands looking to maintain customer retention and loyalty. With increased spending, heightened consumer interest, and strong marketing campaigns, it […]

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My long-lasting perception of Black Friday was a sobering image of freezing outside Curry’s in the quest for a discounted TV. But Black Friday has now moved beyond just physical retail events to a digital ecosystem driven by content creators. A seismic shift that is […]