These are the Super Bowl Ads That Bowled us Over This Year

The Super Bowl isn’t just about the game—it’s also the ultimate stage for some of the most memorable and jaw-dropping ads of the year. 

The Super Bowl ads of 2025 were no exception, as brands brought their A-game to captivate millions of viewers with creativity, humour, and star power. From heart-warming moments with Nike to outrageous storylines with Stella Artois, these commercials stole the spotlight and had everyone talking long after the final whistle blew. 

In this blog, we’ll take a closer look at the standout Super Bowl ads of 2025 that made waves and left a lasting impression on fans and marketers alike. Get ready for a deep dive into the ads that defined this year’s big game!

SUPER BOWL ADS THAT STOLE THE SPOTLIGHT

Stella Artois

Stella Artois’ Super Bowl ad was a hit, with the internet collectively gasping when Matt Damon and David Beckham teamed up to eat buffalo wings. The fun started even before the big game, with a pre-game ad showing Beckham’s on-screen parents revealing over a beer that he actually has a secret twin, “Other David,” played by Damon. 

In the main commercial, the brothers meet, and a hilarious back-and-forth about their fame ensues, with Damon teasing Beckham about being “Matt Damon famous.” Fans quickly flooded Twitter with praise, calling it one of the best Super Bowl ads of the night. 

Nike

Nike is making a powerful return to the Super Bowl with its first ad in nearly 30 years, celebrating the women athletes who are changing the game. 

Titled “So Win,” the ad, created by Wieden+Kennedy Portland, reached a global audience of millions. It highlights female athletes rewriting the rules of sports and society, from WNBA star Caitlin Clark to U.S. soccer’s Sophia Smith Wilson. Directed by Kim Gehrig, the black-and-white film features a bold soundtrack of Led Zeppelin’s “Whole Lotta Love, alongside rapper Doechii’s voiceover addressing how female athletes face doubters and stereotypes.

The ad also aligns with Nike’s renewed focus on athlete-driven storytelling, reflecting the brand’s strategy to return to its marketing roots while targeting new audiences for women’s sports. We think it’s done a great job!

Heinz X Mustard

Though Heinz didn’t claim a spot on the Super Bowl ads roster this year, it did team up with one of the main men of the hour. Or should we say, half hour? 

In November 2024, Kendrick Lamar’s surprise album GNX went viral, especially for the track tv off, produced by Mustard. Brands like McDonald’s and Heinz quickly embraced the moment, with Heinz taking it a step further by teasing a collaboration with Mustard during the Grammys on February 3.

A 30-second Heinz ad aired during the awards show, seemingly promoting a regular ketchup spot, until the viral “MUSTAAAAAARRRD!” soundbite blasted, revealing a teaser for Mustard’s limited-edition sauce. Fast forward several weeks, and Mustard was brought out by Kendrick Lamar during the halftime show, leading to a drastic increase in sign ups to the collab page.

Dunkin’

Dunkin’s Super Bowl commercial starring Ben Affleck was a hit, but there’s much more to explore in the 7-minute version, DunKings 2: The Movie. Joining Ben is his brother Casey, Jeremy Strong, Bill Belichick, and Donnie Wahlberg, expanding on the battle-of-the-bands story. The campaign continues from last year’s DunKings, with Dunkin’ proudly stating that “the Dunkin’ Cinematic Universe keeps expanding” through their Super Bowl ads.

Set at “Java Jam,” a comic-con-style battleground, the ad pits coffee brand bands against each other for the coveted coffee cup trophy. Dunkin’s chief marketing officer Jill McVicar Nelson highlighted that the campaign is “bigger, funnier, and full of surprises,” showcasing the brand’s commitment to great coffee, fast. 

RAM Trucks

They don’t make Super Bowl ads like this any more. In fact, they don’t make commercials like this, full stop, any more. Which is a shame, because RAM Trucks’ take on Goldilocks and the Three Bears, starring Glen Powell and three vehicles, is exactly what audiences were looking for to cast some humour onto such a highly-stressful day.

The commercial showcases the heavy-duty Ram 2500 Rebel, the 2025 Ram 1500 Ramcharger plug-in-hybrid and the RHO performance truck, complete with dragon-towing and volcano-jumping sequences set to Van Halen’s “Panama.”

SUPER BOWL ADS COST MONEY…A LOT OF IT

The Super Bowl may have a hefty price tag, but let’s remember that it’s not the only game in town for advertisers. With 123.4 million viewers tuning in last year, getting in front of that audience is invaluable, though it doesn’t come cheap. A 30-second spot during this year’s Super Bowl was priced at $7 million, with last-minute spots going for up to $8 million.

However, brands are finding other ways to spend that money wisely. Here’s a look at where else $7 million can take a media buyer in 2025, thanks to Digiday.

135bn TikTok impressions

With 120 million Americans tuning into the Super Bowl, many may be distracted. TikTok offers a way to reach these viewers, especially younger ones. Despite fluctuating CPM rates, at $5.18, a $7 million Super Bowl ad could generate 1.35 billion impressions, though user attention remains uncertain.

1.6bn Instagram Reels impressions

As TikTok’s future remains uncertain, Instagram’s Reels has become a rival, with Meta offering incentives like matching spend for Reels ads. In January, Reels’ CPM averaged $4.29 and CPC was $1.21, meaning a $7 million spend could generate 1.6 billion impressions on the platform.

214 million Amazon Prime impressions

Amazon’s streaming ad entry shook the market, with lower CPMs than competitors in 2024. By Q4, Prime Video’s CPM was $29, meaning a Super Bowl-equivalent budget could reach 214 million “Rings of Power” viewers.

700 million Spotify impressions

Spotify’s dual business model generates revenue from both subscriptions and ads. With music streaming CPMs around $10, a $7 million spend could reach 700 million impressions. Podcast inventory costs more, with CPMs between $10 to $20 and host reads at $30 to $40, reaching 350 million or 175 million impressions.

50 nano influencers for a year – or 4 huge ones for a month

Mel Ropp from Goat said $7 million could fund a year-long campaign with 50 creators, each having 50,000 followers, or a month-long campaign with four influencers who have millions of followers. The former targets a niche audience, while the latter reaches a broader audience with a focused approach.

28,000 influencer gifts

Influencer gifting remains a key part of the creator economy. With a $7 million budget, brands like Vacation could engage 28,000 nano- or micro-influencers. This covers labor, production, and shipping costs. While not guaranteed, influencer posts often provide more value than paid ads when they occur.

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