The Big Companies Adding AI Adoption to Their To-Do Lists

It’s no secret that AI adoption is becoming increasingly popular. What’s more, this adoption spans multiple industries and continues to surprise us with diverse implementations (yes, we’re looking at you Tinder). 

The general pace of things has quickened. Processes are constantly being streamlined and innovation is at an all time high thanks to AI adoption, be it generative, superintelligent, or predictive. Whether it’s used for strategy, content creation, reviewing, researching etc. AI has found its way into the internal structure of almost every industry, even the online dating industry and the world news, two of the industries we’ll be spotlighting in this blog.

From the BBC to Sixflags, we’ll be highlighting the uptick in AI adoption by big companies and how they’re opting to utilise their new built-in friend/guru. 

6 INDUSTRIES YOU NEVER THOUGHT YOU’D SEE ADOPT AI

Socially Powerful

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Tinder

Looking to improve your flirting skills? Tinder’s brand new game experience, The Game Game, might just be the answer to your prayers. 

Powered by OpenAI, this new game experience throws users into over-the-top meeting scenarios in a bid to make the unexpected feel less intimidating. Driven by an interactive AI chat function, The Game Game uses speech-to-speech AI technology to create voices and generate scenarios so ridiculous that you have no choice but to laugh your way through your “training”. 

You’ll be dealt a stack of cards, each generating an AI persona based on your Discovery settings. Every persona comes with a unique scenario that you can then run a conversation with. AI starts. You can respond vocally and, depending on how the situation is going, really turn up the charm to secure a date by the end of the session. Throughout the process you’re able to rate your own skills, and AI will then generate a feedback report highlighting what you were successful at and what you should improve on. 

Ready to play?

BBC

AI adoption in the news sector is no new feat. However, the BBC’s curiosity towards it most definitely is. 

The broadcaster has announced that it will open new talks with AI providers, invest in short-form video, and revamp its news coverage on iPlayer in 2025/26. However, unlike other UK-based newsbrands, it hasn’t signed licensing or tech partnerships with any AI companies to date.

So why the change of heart?

Recognising that nine out of ten AI chatbot responses about news queries feature at least “some issues” or “significant issues”, the BBC said in its annual plan that it is “acutely aware of the growing threat to trusted information that is emerging from generative AI technology” and that it is “why the BBC will open up a new conversation with the leading AI technology providers and other news brands”. 

Six Flags

The US-based chain of theme parks has been a frontrunner in pioneering AI adoption for the amusement park industry. 

It’s using the tech to improve guest experience and streamline operations across all its parks. AI adoption at Six Flags includes facial recognition for quicker check-ins, predictive analytics for crowd control, and AI-generated maintenance schedules to keep the rides running like clockwork. The chain is tapping into AI not just for the wow-factor, but to make the overall experience smoother, smarter, and more efficient, without sacrificing any of the fun.

Gymshark

Gymshark has always been at the forefront of fitness fashion, but now it’s lifting AI adoption to new heights. The brand is using artificial intelligence to enhance the customer journey, with intelligent sizing recommendations and chatbot support that sounds a little too human (in the best way). AI-powered data modelling means Gymshark can now personalise workout gear suggestions based on your past purchases, style preferences, and even upcoming weather conditions.

But the gains don’t stop at customer service. AI adoption is playing a major role behind the scenes too—speeding up content creation, drafting campaign scripts, A/B testing ads, and analysing performance to constantly level up their output. It’s fashion meets function, with a side of machine learning.

Formula E

Formula E is accelerating into the future with its latest AI adoption: the Driver Agent, developed in collaboration with Google Cloud. This cutting-edge tool leverages generative AI and real-time telemetry data, such as lap times, speed, braking, and downforce to provide drivers with instantaneous, tailored coaching via text or audio feedback. 

By integrating AI adoption into their training, drivers can make immediate adjustments to enhance performance on the track. Beyond individual improvement, this initiative aims to democratise access to advanced analytics, ensuring that emerging talents have the same opportunities to refine their skills as seasoned professionals. This proves that  AI adoption doesn’t only revolutionise race strategy, but also fosters inclusivity and innovation in motorsport.

Wendy’s

Fast food, meet fast thinking. Wendy’s is making waves in the QSR space through strategic AI adoption, starting with its AI-powered drive-thru assistant. This voice-enabled system understands slang, custom orders, and all the “uhhh…” moments in between, serving up a more intuitive ordering experience without missing a beat.

Beyond the headset, AI adoption is helping Wendy’s fine-tune operations with smarter inventory management, labour scheduling, and even real-time menu pricing based on local demand. For a brand known for its sass and spontaneity online, it’s fitting that AI is now helping Wendy’s dish out speed, accuracy, and clever tech with every order.

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