Industry Trends

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Instagram adds likes to Stories, TikTok reveals new Brand Safety Center, HSBC enters gaming, get “slugging” with Vaseline, Playstation plants trees, and Primark collabs with Greggs?! What is this? Each week, […]

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YouTube launches NFTs, TikTok made me buy it on Amazon, social media takes up 70% of mobile usage, NFL and FaZe Clan team up again, and Adidas offers 43 new styles of support.  What is this? Each week, Socially […]

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The Metaverse is well and truly on its way. Although the ultimate version is still a work-in-progress, we have begun to see metaverse platforms begin offering brands of all industries the opportunities to create exceptional digital experiences. One industry in particu […]

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The growth of live commerce over the past two years has been exponential. We have seen huge brands including Levi’s, Samsung, Sephora, Charlotte Tilbury and Very UK implement live commerce in one way or another, hosting shoppable events at key stages throughout the […]

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Instagram tests 90 second Reels and Live Banners, a new social platform centres empowerment, book sales thrive thanks to TikTok, Fashion Week makes the Metaverse, influencer marketing evolves and advertising in our dreams.  What is this? […]

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Influencers work hard to build loyal followings who trust their opinions and recommendations. By mentioning a brand in an Instagram Story, influencers have the power to cause products to go viral and sell out. Once a positive opinion has been given on a product, be it […]

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In the fast-paced realm of digital marketing, staying ahead of the curve is not just advantageous; it's imperative. As we delve into 2024, it's essential for marketers to anticipate and integrate the latest trends to craft strategies that resonate with evolving consum […]

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Instagram adds Reels replies, TikTok tests desktop streaming, Nike continues its digital transformation, ASA cracks down on crypto, and Peloton resurrects a character! What is this? Each week, Socially Powerful […]