Industry Trends

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We have analysed the online presences of six gaming consumer technology brands to see how they engage and nurture their communities. This analysis uses public quantitative data extracted from a combination of social insight tool […]

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For the first time in months, pubs, bars and restaurants have reopened their doors to avid drinkers and diners in England. Groups of 6 can now sit outside in a pub garden and catch-up over their preferred tipple.  Over the vari […]

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Social media plays a vital role in the gaming industry, as it provides a safe space for gamers to connect with each other, discover new video game releases and stay up to date with their favourite gaming brands and […]

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Social media has long blurred the lines between reality and fantasy. Users regularly display a fantastically idealistic lifestyle to friends, family and followers. However, this line between fantasy and reality has been further blurred thanks to the rising popularity […]

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The beauty industry is arguably one of the most dominant industries on social media seeing as it is prevalent on platforms like YouTube, Instagram, Twitter and TikTok. In recent years, there has been a rise in […]

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The electric vehicle industry has grown rapidly over the last couple of years, but at a different pace in each region. China leads the way with the most EV owners, followed by Europe and the US. Environmental policies and battery developments are accelerating the rate […]

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Over the past few years, gaming has grown to be a significant entertainment industry. Spurred by the ease and access of live streaming platforms such as YouTube and Twitch, the industry and its audience are growing at an exponential rate. These platforms have allowed […]

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The world came to somewhat of a standstill in 2020 with many households being housebound for various lockdowns. While following the stay-at-home orders, streaming services became a household staple to help pass the time.  In 20 […]