Industry Trends

`

Both 2020 and 2021 have been unusual years. Having spent the last two years in and out of stay-at-home orders, we have begun navigating our way out of working and socializing from home, and are walking into an exciting new normal... a new normal that is looking increa […]

`

TikTok launches a new monetization programme, Instagram announces chronological feed and time to take a break, Discord lets creators monetize servers, Twitter tests TikTok copycat feature, and Epic Games creates a Matrix experience.  What is this? […]

`

Facebook launches Shops in Groups, a dating app cracks viral audio, Spotify hosts a Netflix Hub, the Fashion Awards gives a Metaverse award and ASDA shoppers go Gaga for Gucci. What is this? Each week, Socially […]

`

Audio experiences are huge parts of consumers’ lives. Consider the rise in popularity of podcasts—in the past decade, we have seen a steady increase in regular podcast listeners; 56% of consumers under the age of 35 listen to podcasts at least once a month. Combin […]

`

While visual content has dominated social media since its conception, audio content is gaining momentum. As video begins to take precedence over static content, the importance of audio has increased, with many social media platforms introducing their own drop-in audio […]

`

If you think of a car advert, your mind probably goes to luscious green scenery with a shiny car winding through remote mountain roads. Or maybe you think of neon city lights and smooth roads? Either way, with a varying combination of these features, you’ve probably […]

`

As the “new normal” becomes simply “normal”, the retail industry has readjusted to post-pandemic consumer habits. So, what does normal look like?  New research shows that consumers aren’t necessarily prioritising ei […]

`

Technology is developing at an incredible rate. With social media platforms offering in-app shopping, Facebook and Snapchat’s AR glasses, AR in retail stores and live shopping platforms, the Metaverse is creeping closer and closer with each incremental innovation. W […]