PROCUREMENT

Weekly Marketing News, 4th February 2022

Feb 04, 2022

Influencer News

Weekly Marketing News, 4th February 2022

Instagram tests 90 second Reels and Live Banners, a new social platform centres empowerment, book sales thrive thanks to TikTok, Fashion Week makes the Metaverse, influencer marketing evolves and advertising in our dreams. 

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Instagram tests 90 second Reels 

Instagram is seemingly working on extending the maximum duration of Reels videos to 90 seconds, as per reputable tipster and reverse engineer Alessandro Paluzzi’s recent Twitter post. This is most likely to replace the current 60-second limit for Reels. (Via Beebom)

2. Instagram launches “Live Banner” feature

Instagram launches “Live Banner” feature

Adam Mosseri, has announced a new “Live Banner” feature. This new feature would provide users with an option to schedule their live streams. This schedule will pop up on the user’s profile as a badge which would have a list of all of their upcoming live streams. Users will be able to create a schedule for future live streams as well. (Via Digital Information World)

3. Sunroom: The social app for empowerment

Sunroom The social app for empowerment

Sunroom, founded by alums of Hinge and Bumble, is a creator platform centred around empowering female and non-binary creators—and helping them get paid. Sunroom takes the premium monetization model of something like Patreon or OnlyFans and blends it with a social feed, run through a generously Gen Z design filter. Sunroom is designed to provide an alternative to traditional social media apps, one that empowers people who are tired of seeing their content devalued and censored elsewhere. (Via TechCrunch)

4. The success of BookTok

The success of BookTok

Book sales are up, and we have TikTok to thank. BookTok is an online niche community on TikTok, where readers congregate to post thousands of videos about any and all books. The popularity of the community has led to books that were published years ago re-ranking in the 2021 bestselling books. (Via TubeFilter)

METAVERSE NEWS 

5. Fashion week in the Metaverse is coming

Fashion week in the Metaverse is coming

Metaverse platform Decentraland is hosting its first Metaverse Fashion Week starting 24 March, with dozens of global brands and thousands of visitors able to virtually experience fashion shows, attend live music sessions at branded after parties, and buy and wear digital clothing directly from catwalk avatars. Virtual avatars will be walking the runways—some wearing items that will be shoppable and wearable for visitors. (Via Vogue Business)

ADVERTISING NEWS

6. Influencer marketing grows up in 2022

Influencer marketing grows up in 2022

With more adspend on digital, greater regulation, social and live commerce, and deeper levels of consumer engagement—2022 could be the year the influencer industry grows up. Creator-driven platforms like TikTok are helping influencers to take control of their own content and careers, driven by invested audiences that, of course, want to follow them rather than the brand they represent. (Via Econsultancy

7. Do we see ads in our dreams?\

Do we see ads in our dreams

Plushbeds conducted an online survey and found that as many as 7 out of 10 people have had a dream about a brand or a product. In most of the dreams, the person saw themselves either shopping in person or shopping online. Most others saw themselves using a product, and the rest merely saw an advertisement. The top brand seen in dreams is Apple, followed by Nike. On the flip side, the top brand seen in nightmares is Playboy. (Via Plushbeds

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blog.

@ Socially Powerful

[cta]

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram

Author

author image

James Hacking

Writer

Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

latest posts

Social And Influencer Marketing News + Insights

post image

May 23, 2024

Influencer Marketing Agency

InfluenceOptima: The Marketing Tech Stack Increasing E2E Influencer Marketing Efficiency

Read more
post image

May 23, 2024

Influencer Sessions

Influencer Sessions: Get To Know @yasmindan

Read more
post image

May 23, 2024

Marketing News

Perfectly Proud: How to Create Pride Advertising Campaigns That Resonate in 2024

Read more
post image

May 22, 2024

Marketing News

How Far Can Celebrity Endorsements Really Take A Brand?

Read more
post image
post icon

May 22, 2024

Influencer Marketing Agency

Top 20 TikTok Marketing Agencies in the U.S. in 2024

Read more
post image
post icon

May 22, 2024

Influencer Marketing Agency

Top 20 Social Media Marketing Agencies in the U.S. in 2024

Read more
View all blog posts chevron icon

Get in touch

We'll show you how to start powerful conversation, drive social engagement, build your brand, hit sales targets or meet other goals you have, wherever you are in the world.

Work with us chevron icon