Blog

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In today's digital age, Instagram has solidified its position not only as a platform for personal connections but also as a powerhouse for professional endeavours. With its ever-expanding user base and evolving features, Instagram has become the go-to social media pla […]

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TikTok promises brands huge opportunities, especially when it comes to reaching a younger audience. With the chance to go viral, top TikTok […]

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In a digital age, a digital marketing plan should be a big component of your overall marketing strategy. Consumers are constantly online so it’s important to have a sound understanding of how your audience really spends their time online. The ever-evolving and chang […]

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Augmented Reality (AR) in retail isn’t anything new, but it is still exciting. As a result of interactive AR games (think the 2016 Pokémon Go frenzy), consumers have become used to using AR technology in everyday life through their own personal technology. For reta […]

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TikTok is a popular entertainment app that’s used by nearly a billion users daily—the majority of whom are under 25. TikTok’s highly diverse audience base means there is an incredibly diverse range of content people create and consume. While TikTok began as a sp […]

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LinkedIn is a go-to platform for many B2B marketers and for good reason—45% of B2B marketers have won customers through LinkedIn and the platform generates around 300% more B2B leads for marketers versus other platforms such as Facebook.  […]

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What is On-Page SEO? On-page SEO (sometimes referred to as “on-site SEO”) is the practice of optimising web-page content for search engines and users. On-page SEO factors include optimising title tags, keyworded content, internal links and URLs. O […]

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In the beginning of 2020, TikTok’s popularity soared. Its short-form video content provided those in quarantine and lockdown with continuous and snackable entertainment that is tailored specifically to each user. Its success began with Gen Z before spreading to a va […]