Blog

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With TikTok playing host to 30.8 million daily active users, creating viral content has become an extreme sport. Sectors such as beauty and fashion have become so saturated that creating stand-out content can feel overwhelming and, at times, impossible.  […]

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Social media has become one of the most vital platforms for digital marketing in recent years. With such a large portion of the global population on one platform or another, it is key that businesses of all sizes develop a social media plan and online presence. Intern […]

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The internet is saturated with social media influencers who have a strong online presence and loyal followers, so it can sometimes be challenging to be aware of the different existing influence […]

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We live in a society where people are becoming more and more dependent on technology. As the internet becomes more advanced, many brands and marketers are favouring digital marketing to traditional marketing methods. This is because the number of online users is const […]

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If you’re like the rest of us, chances are you’ve dreamt about the wonders of passive income; generating income without so much as lifting a finger. Yet, it often feels that passive income is simply too good to be true, due to the shock factor it brings about. Wha […]

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This week we’ve seen Twitch test a scoring system, memes on sale, YouTubers create their own websites, Tesla’s own social platform and Twitter reinvent itself. What is this? Each week, Socially Powerful get to […]

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Introduction & Methodology The consumer technology industry is constantly evolving with new gadgets and gizmos being unveiled frequently. We have analysed the online presences of six Chinese consumer technology brands to see what they’r […]