Blog

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When reevaluating or creating your social media strategy, it’s a good idea to know the main social media statistics worldwide to inform your decisions. Social media has completely changed […]

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UK MPs rethink online safety bill, ads in Tweet replies, influencers hiding #ad, Heinz tomato blood, has Coke’s 'Real Magic' ad missed the mark? What is this? Each week, Socially Powerful get together and shar […]

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RIP IGTV, The Simpsons model Balenciaga, Bytedance to launch ecommerce platform, Little Simz pens love letter for Adobe, Cadbury puts Aussies on billboards and more! What is this? Each week, Socially Powerful ge […]

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Since its launch in 2016, TikTok has proved that it’s a force to be reckoned with in the social media realm. The app allows creators and businesses to harness the power of short-form video content to educate, entertain and earn the loyalty of customers and followers. Is short-form video somethi […]

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While social media used to be an optional marketing method for brands, this is no longer the case. Social media has become an essential way to reach and communicate with customers, gain insights and grow your brand. Considering there are now more than 4.2 billion acti […]

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Having a strong brand identity is important, especially when in a market that grows quickly. Consumers have shifted to prefer online shopping to traditional bricks and mortar, so having easily identifiable branding will help you stand out from the crowd and be remembe […]

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Social media guidelines for brands are a necessity. Social media is where brands want to be seen; you can establish a community of fans, create a unique brand voice and develop a brand identity that is uniquely yours.  Consis […]

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Considering we have entered a new Digital Age, it’s safe to say that digital needs to be a big focus in your marketing strategy. Creating a digital marketing strategy for a brand doesn’t have to be difficult—it can be insightful and fun. Digital presents brands […]