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SEO is a core digital marketing strategy that should be utilised by every marketer or business. Given that SEO boosts brand awareness and reaches more consumers, it is no wonder that SEO is an integral part of digital marketing strategies for most brands. Companies th […]

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Influencer marketing is at an all-time high given that social media influencers help businesses to promote brand awareness and build credibility and trust among their audiences. The industry is even estimated to be worth over $2 billion. Social media platforms such as […]

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On-demand delivery services have gradually become an integral part of modern life. The convenience and safety of delivery apps throughout the pandemic meant consumers were able to access their daily and weekly necessities and luxuries safely from their homes at a time […]

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Podcasts have become one of the most popular forms of on-demand entertainment for consumers. They are a form of on-demand radio that listeners can download or stream from a mobile or computer device. Podcasts aren’t constricted by FCC regulations or stream length, a […]

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Facebook is the social media platform with the most users across the globe. With over 2.8 billion monthly active users, it is safe to say that Facebook is an effective marketing tool for brands everywhere. Therefore, many businesses and Facebook influencers take to th […]

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LinkedIn is one of the most popular social media platforms today. With 756 million members across the globe, LinkedIn is a social channel that is dominated by senior working professionals, businesses, and university graduates. Hashtags are commonly used across major s […]

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Having an effective search engine optimization (SEO) strategy is important for your overall marketing plans. Many digital marketers claim SEO is one of the most efficient content marketing strategies they have implemented. SEO is Google’s method of deciding the orde […]