Blog

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The growth of the gaming industry has been exponential over the past few years. Anticipated to be worth $339.95 billion by 2027, the gaming industry is the largest entertainment industry—larger than the film and music industries combined. Understanding the pure size […]

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Instagram updates creator tags, TikTok launches music distribution platform and gains on YouTube, NBCU and Anzu create in-game ads, the tech that gifted the drumming gorilla, Snoop joins the FaZe Clan and are Balenciaga and Apple working together? […]

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Twitch has become a powerful platform for community building, for both brands and creators. Twitch is the world’s leading interactive live streaming platform. While it began as a platform for gamers to livestream their favourite latest releases or cult classic games […]

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With the rise of the digital age, brands are becoming more acutely aware of the value of investing in social media strategies. Social media networks are no longer an isolated marketing channel solely dedicated to communication and promotional efforts. Social media has […]

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YouTube can be a demanding place, requiring constant and consistent uploads from not only your viewers and fans, but also from the algorithm. Falling behind in your schedule can have a knock-on effect on not only your other work but the video performance as well. Luck […]

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Mobile World Congress (MWC) is the biggest mobile event of the year. It sees some of the biggest tech names launch the year’s top smartphones, smartwatches and tablets, as well as seeing the emergence of the hottest new trends in mobile.  […]

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So, what is Twitter? Twitter is a 'microblogging' system that allows users to send and receive short posts called tweets. Twitter is very well known for its ability to provide relevant and trending topics to users. These topics can be broadly popular including politic […]

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So you’re thinking “wait, Snapchat? That’s still a thing?.” Absolutely! Even more so than you think.  We know we’ve all become corporate warriors mastering excel spreadsheets, but these statistics will make you reth […]