Blog

`

Instagram adds Reels replies, TikTok tests desktop streaming, Nike continues its digital transformation, ASA cracks down on crypto, and Peloton resurrects a character! What is this? Each week, Socially Powerful […]

`

Both 2020 and 2021 have been unusual years. Having spent the last two years in and out of stay-at-home orders, we have begun navigating our way out of working and socializing from home, and are walking into an exciting new normal... a new normal that is looking increa […]

`

TikTok launches a new monetization programme, Instagram announces chronological feed and time to take a break, Discord lets creators monetize servers, Twitter tests TikTok copycat feature, and Epic Games creates a Matrix experience.  What is this? […]

`

Facebook launches Shops in Groups, a dating app cracks viral audio, Spotify hosts a Netflix Hub, the Fashion Awards gives a Metaverse award and ASDA shoppers go Gaga for Gucci. What is this? Each week, Socially […]

`

British cosmetics brand Lush has recently announced it will be shutting down its four main social media accounts: Facebook, Instagram, TikTok and Snapchat. The marketing decision titled The Global Anti-Social Media Policy […]

`

Black Friday is arguably the biggest shopping event of the year, closely followed by Cyber Monday. Although initially created as an offline, in-store sales event (featuring thousands queuing outside stores in hopes of a steal), it has since transitioned to include onl […]

`

Audio experiences are huge parts of consumers’ lives. Consider the rise in popularity of podcasts—in the past decade, we have seen a steady increase in regular podcast listeners; 56% of consumers under the age of 35 listen to podcasts at least once a month. Combin […]

`

While visual content has dominated social media since its conception, audio content is gaining momentum. As video begins to take precedence over static content, the importance of audio has increased, with many social media platforms introducing their own drop-in audio […]