Blog

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As a social media platform, Facebook has stood the test of time. Despite the constant change in trends, user behaviour and content preferences, it has continued to remain at the top of the social media leaderboard. Given this, what are the Facebook demographics to kno […]

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TikTok, the ever-evolving titan of social media platforms, has entranced users worldwide with its irresistible short-form video content. Its appeal lies not just in the fun and creativity it offers, but also in the mysterious force driving its content—the […]

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In a generation that needs constant gratification, ‘YouTube Gaming’ is a staple of many hours of downtime for content consumers across the globe. As one of the pioneers of […]

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Every month we roundup the social media highlights we’ve seen in the fashion world. From weird and wonderful collaborations, new AR tools, and clever creatives—keep reading to find out who’s been busy! Fashion Spotlight: Social […]

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Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry.  So, who’s been busy in the beauty world this month?  […]

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On a surface level, hashtags are synonymous with Twitter and for revealing your #womancrushwednesday on Instagram. But did you know that entire marketing strategies can be built around a single hashtag? Learning how to use hasht […]

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Today’s social media marketing gurus continue to offer a plethora of new and innovative ways to carry out promotional activities and publish branded content. While not all make the cut, one has stood the test of time and con […]

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Video content has become an integral part of our social media experience. Following the rise of TikTok, competing platforms quickly developed their own short-form video formats to stay relevant—Reels and Shorts, for example. The new platforms also paved the way for […]