Blog

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TikTok is a popular entertainment app that’s used by nearly a billion users daily—the majority of whom are under 25. TikTok’s highly diverse audience base means there is an incredibly diverse range of content people create and consume. While TikTok began as a sp […]

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LinkedIn is a go-to platform for many B2B marketers and for good reason—45% of B2B marketers have won customers through LinkedIn and the platform generates around 300% more B2B leads for marketers versus other platforms such as Facebook.  […]

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What is On-Page SEO? On-page SEO (sometimes referred to as “on-site SEO”) is the practice of optimising web-page content for search engines and users. On-page SEO factors include optimising title tags, keyworded content, internal links and URLs. O […]

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In the beginning of 2020, TikTok’s popularity soared. Its short-form video content provided those in quarantine and lockdown with continuous and snackable entertainment that is tailored specifically to each user. Its success began with Gen Z before spreading to a va […]

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The term “reach” is often thrown about in conversations relating to marketing, but what does it mean? Facebook reach refers to the amount of unique people that have viewed your page or post. When using […]

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TikTok events for Fashion Month and VMAs, Asda switches slogan, Twitter tests edge-to-edge tweets, TikTok overtakes YouTube, Vans creates skateboarding metaverse and Billie Eilish's Disney+ film. What is this? E […]

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The practise of Search Engine Optimization has been around and a popular choice for countless businesses. For many B2B businesses, implementing a B2B SEO strategy is a requirement for meeting a very niche audience. While the general concept of SEO for B2B is the same […]

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Social media platform demographics allow marketers to identify the exact online locations they need to focus on in order to reach their target users. The demographics of social media users identify age, location, disposable income, interests, online activities and so […]