Blog

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Influencer marketing has become an increasingly popular way of marketing, with more and more individuals wanting to become an influencer each day. Influencer marketing is a fantastic way to get your brand and products known, but what is the importance of influencer ma […]

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TikTok is a platform that many brands and advertisers are reaping the rewards of. Brands all the way from ASOS to Oreo are smashing it on TikTok right now. […]

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Instagram metrics are a very useful tool to understand  in order to grow your audience and promote your brand on the app. They allow you to track whether your marketing strategies are effective and making any difference to your brands growth. Instagram metrics help y […]

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Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. So, who’s been busy in the beauty world this month?  Trend spotlight Beauty through the eras  […]

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The metaverse is currently every marketer’s favourite toy. Brands left, right and centre are creating experiences or NFTs in hopes of targeting a younger, digital audience. The metaverse offers brands unlimited creative opportunities to engage and interact with new […]

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A few years ago, researchers were desperately trying to figure out how they should market to millennials. Now, the spotlight has shifted to the first generation of truly digital natives: Generation Z.  Gen Zs have grown up wi […]

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In case you missed it, Twitter and Elon Musk have been in cahoots. While the relationship between the two can be described as tumultuous at best, it has just taken a relatively sour turn. If you’ve had trouble keeping up with the events (with daily developments, weâ […]

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Instagram credits creators, Meta fundraises Reels, Netflix and PlayStation ads are coming, and Snoop Dogg enters CoD.  What is this? Each week, Socially Powerful get together and share industry news and what is […]