Blog

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It’s Gen Z’s world and we’re just living in it.  At first glance, this statement may appear a tad dramatic, but the closer we look at the state of the social media marketing landscape, the more we realise that it might […]

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For those familiar with the latest updates across social media, you’ll have noticed the increase in platforms adopting their own social commerce features. Think Facebook Shop, Instagram’ […]

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Every month we roundup the social media highlights we’ve seen in the fashion world. From weird and wonderful collaborations, new AR tools, and clever creatives—keep reading to find out who’s been busy!  June Fashion Spotlight: New Tech […]

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Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. So what's the month in beauty had in store for June? A Month in beauty: Trend spotlight […]

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The introduction of influencer marketing is owed to YouTube. 2009 in particular saw an influx of YouTube vloggers—think Zoella, Smosh, Tyler Oakley, Michelle Phan e.t.c—who would later go on to become the internet’s first influencers.  […]

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TikTok has taken the world by storm with its short-form videos and creative content, but caught up in the whirlwind are brands seeking to harness the power of this rapidly growing platform.  Long gone are the days of blindly […]

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If you'd told someone working in the creative industry five years ago that their role was under threat from AI technology, they’d have laughed. AIs weren’t capable of recreating the empathy, humour, or creativity humans can. But, that’s not quite the case anymor […]

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In 2020 there were more than 100 billion hours of gaming content watched worldwide. With the desire for gaming content only ever growing stronger, there have been many female YouTubers who h […]