Blog

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While social media used to be an optional marketing method for brands, this is no longer the case. Social media has become an essential way to reach and communicate with customers, gain insights and grow your brand. Considering there are now more than 4.2 billion acti […]

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Having a strong brand identity is important, especially when in a market that grows quickly. Consumers have shifted to prefer online shopping to traditional bricks and mortar, so having easily identifiable branding will help you stand out from the crowd and be remembe […]

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Social media guidelines for brands are a necessity. Social media is where brands want to be seen; you can establish a community of fans, create a unique brand voice and develop a brand identity that is uniquely yours.  Consis […]

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Considering we have entered a new Digital Age, it’s safe to say that digital needs to be a big focus in your marketing strategy. Creating a digital marketing strategy for a brand doesn’t have to be difficult—it can be insightful and fun. Digital presents brands […]

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YouTube and the beauty community go together hand-in-hand. For a long time, YouTube was the go-to platform for beauty fans to find all their beauty needs. Whether you wanted to pass time watching a beauty YouTuber or to find out how to create the perfect smokey eye an […]

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With over 2 billion global users, Facebook is the most mainstream social media network in the world. The vast majority of Facebook users are on the platform daily, giving brands a wide range of opportunities to reach their target audience.  […]

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In the past, the word ‘plus size’ wasn’t always synonymous with the fashion industry.  But gone are those days. In recent years, prominent social media figures and adorned celeb […]

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Social media is a stream of endless content. With more than 500 million tweets posted to Twitter and 100 million videos and images uploaded to Instagram every single day, it can be incredibly difficult for brands to get their content noticed by the social media users […]