Blog

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British cosmetics brand Lush has recently announced it will be shutting down its four main social media accounts: Facebook, Instagram, TikTok and Snapchat. The marketing decision titled The Global Anti-Social Media Policy […]

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Black Friday is arguably the biggest shopping event of the year, closely followed by Cyber Monday. Although initially created as an offline, in-store sales event (featuring thousands queuing outside stores in hopes of a steal), it has since transitioned to include onl […]

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Audio experiences are huge parts of consumers’ lives. Consider the rise in popularity of podcasts—in the past decade, we have seen a steady increase in regular podcast listeners; 56% of consumers under the age of 35 listen to podcasts at least once a month. Combin […]

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While visual content has dominated social media since its conception, audio content is gaining momentum. As video begins to take precedence over static content, the importance of audio has increased, with many social media platforms introducing their own drop-in audio […]

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Who's behind the '1 tree for every pet picture' trend? YouTube hiding Dislikes, Instagram launches social reality series, Nike trademarks virtual goods and Aldi's 'A Christmas Carrot'. What is this? Each week, S […]

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If you think of a car advert, your mind probably goes to luscious green scenery with a shiny car winding through remote mountain roads. Or maybe you think of neon city lights and smooth roads? Either way, with a varying combination of these features, you’ve probably […]

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As the “new normal” becomes simply “normal”, the retail industry has readjusted to post-pandemic consumer habits. So, what does normal look like?  New research shows that consumers aren’t necessarily prioritising ei […]

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TikTok increases caption limit, Pinterest launches live shoppable content, the rise of the super app, Instagram's new 'Add Yours' feature, Amazon wants to reinvent radio.  What is this? Each week, Socially Powe […]