Blog

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Instagram isn’t shy when it comes to adding new features and updates to its platform. While there have been just a handful of occasions where these have quite literally enraged users (does the infamous layout update of summer 2022 ring any alarm bells?), all other u […]

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Times have changed and the tables have turned.  Advertisements no longer belong to the rich and famous. Social media influencers are the ones in charge now. Their engaged audiences are every marketer’s dream and selling produ […]

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Today marks a landmark event in the online safety calendar, Safer Internet Day; a day that promotes the safe, responsible and positive use of digital technology for children and young people.  […]

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Community management is quickly establishing itself as a key part of marketing in the modern world. But how does it work? Community management is the […]

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The rise of the food influencers on Instagram has shown no signs of slowing. Foodies on the platform are inundated with tasty recipes, how-to videos and mouth-watering photos from a diverse […]

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The year is 2012.  You’ve just come home from a long day at work or school and to unwind you open up your new Instagram app.  After scrolling through your feed consisting of posts shar […]

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Instagram has fast become an indispensable marketing tool for the craft beer industry.  For breweries, posting product shots, announcing new releases and giving customers a glimpse into the happenings behind the scenes, has b […]

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Trends are what manage the ebb and flow of every industry. This constant shift keeps consumers interested and excited about upcoming launches from companies and can boost sales numbers. In a post-pandemic world, consumer profile […]