Blog

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Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. So, who’s been busy in the beauty world this month?  Trend spotlight Skincare-infused makeup […]

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TikTok is still the app everyone is talking about, even two years after its initial boom. Given its continuous growth and popularity, TikTok is an obvious platform for advertising to audiences of […]

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TikTok rewards creators, Instagram users aren’t happy, YouTube is in a loop, Katy Perry wants Just Eat and Malteasers supports mothers going back to work.  What is this? Each week, Socially Powerful get toget […]

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TikTok is typically referred to as a social platform for teens, but this isn’t entirely true. TikTok has evolved from a lipsycing app, to a dance app, to a general entertainment (and often educational) platform. With an addictive algorithm providing endless content, […]

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The beauty community emerged online well over a decade ago. Prevalent particularly on YouTube and Instagram, the beauty community flourished online and gave us beauty YouTubers that have gone on to become household names and create some of our favourite beauty brands. […]

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If you're reading this, chances are you're looking to create an influencer marketing strategy. And if you're looking to create an influencer marketing strategy, chances are you're feeling a little bit lost.  Don't worry—you […]

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YouTube gifts channel subscriptions, Instagram fake accounts, metaverse advertising, Burger Glitches and a Mexican Pizza musical.  What is this? Each week, Socially Powerful get together and share industry news […]

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There are many benefits of using influencer marketing, but more often than not, it provides an opportunity for businesses to quickly build their brand online and raise awareness among potential customers within their target audience. […]