`
Sep 21, 2021
Social Media Platforms
The TikTok Algorithm Explained: What it Is and How it Works
The TikTok algorithm is the reason the platform has been so successful and popular with users. The algorithm ensures every TikTok user’s experience is highly personalized, which is what makes it so addictive. The hashtags used, location, music used and TikToks liked […]
Read more
`
Sep 21, 2021
Social Media Platforms
How to Schedule Instagram Posts: A Simple Step-By-Step Guide
In today's digital age, Instagram has solidified its position not only as a platform for personal connections but also as a powerhouse for professional endeavours. With its ever-expanding user base and evolving features, Instagram has become the go-to social media pla […]
Read more
`
Sep 20, 2021
Social Media Marketing News
15 Inspiring Brands on TikTok to Fuel Your Creative Strategy
TikTok promises brands huge opportunities, especially when it comes to reaching a younger audience. With the chance to go viral, top TikTok […]
Read more
`
Sep 17, 2021
Social Media Marketing News
The Ultimate Guide to Creating a Digital Marketing Plan and How to Improve Your Digital Presence
In a digital age, a digital marketing plan should be a big component of your overall marketing strategy. Consumers are constantly online so it’s important to have a sound understanding of how your audience really spends their time online. The ever-evolving and chang […]
Read more
`
Sep 16, 2021
Industry Trends
The Demand for AR in Retail
Augmented Reality (AR) in retail isn’t anything new, but it is still exciting. As a result of interactive AR games (think the 2016 Pokémon Go frenzy), consumers have become used to using AR technology in everyday life through their own personal technology. For reta […]
Read more
`
Sep 16, 2021
Social Commerce
The Rise of the “Finfluencer”
TikTok is a popular entertainment app that’s used by nearly a billion users daily—the majority of whom are under 25. TikTok’s highly diverse audience base means there is an incredibly diverse range of content people create and consume. While TikTok began as a sp […]
Read more
`
Sep 16, 2021
Social Media Marketing News
How to Jumpstart Your LinkedIn Lead Generation Strategy
LinkedIn is a go-to platform for many B2B marketers and for good reason—45% of B2B marketers have won customers through LinkedIn and the platform generates around 300% more B2B leads for marketers versus other platforms such as Facebook.
[…]
Read more
`
Sep 16, 2021
Social Media Marketing News
Top 10 On-Page SEO Factors you need to know in 2023
What is On-Page SEO?
On-page SEO (sometimes referred to as “on-site SEO”) is the practice of optimising web-page content for search engines and users. On-page SEO factors include optimising title tags, keyworded content, internal links and URLs. O […]
Read more