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Sep 21, 2021

Social Media Platforms

The TikTok Algorithm Explained: What it Is and How it Works

The TikTok algorithm is the reason the platform has been so successful and popular with users. The algorithm ensures every TikTok user’s experience is highly personalized, which is what makes it so addictive. The hashtags used, location, music used and TikToks liked […]

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Sep 21, 2021

Social Media Platforms

How to Schedule Instagram Posts: A Simple Step-By-Step Guide

In today's digital age, Instagram has solidified its position not only as a platform for personal connections but also as a powerhouse for professional endeavours. With its ever-expanding user base and evolving features, Instagram has become the go-to social media pla […]

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Sep 16, 2021

Industry Trends

The Demand for AR in Retail

Augmented Reality (AR) in retail isn’t anything new, but it is still exciting. As a result of interactive AR games (think the 2016 Pokémon Go frenzy), consumers have become used to using AR technology in everyday life through their own personal technology. For reta […]

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Sep 16, 2021

Social Commerce

The Rise of the “Finfluencer”

TikTok is a popular entertainment app that’s used by nearly a billion users daily—the majority of whom are under 25. TikTok’s highly diverse audience base means there is an incredibly diverse range of content people create and consume. While TikTok began as a sp […]

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Sep 16, 2021

Social Media Marketing News

How to Jumpstart Your LinkedIn Lead Generation Strategy

LinkedIn is a go-to platform for many B2B marketers and for good reason—45% of B2B marketers have won customers through LinkedIn and the platform generates around 300% more B2B leads for marketers versus other platforms such as Facebook.  […]

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Sep 16, 2021

Social Media Marketing News

Top 10 On-Page SEO Factors you need to know in 2023

What is On-Page SEO? On-page SEO (sometimes referred to as “on-site SEO”) is the practice of optimising web-page content for search engines and users. On-page SEO factors include optimising title tags, keyworded content, internal links and URLs. O […]

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