Blog

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Twitter launched Fleets globally in November 2020. The ephemeral tweeting feature was created with the intention of allowing users to share their fleeting thoughts with their followers for 24 hours.  Twitter serves as a publi […]

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Facebook is the most popular social network in the world with more than 2.8 billion people using the platform every month. It’s a prime location to natively target consumers that are using the platform to connect, watch videos and share their own content.  […]

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This week we’ve seen a Twitter pilot shopping, IG Story link stickers, more TikTok livestreaming, Facebook's Ray-Ban smartglasses, consumers loyal when treated as individuals and people turning themselves into cartoon characters on Zoom. What is this? […]

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Twitter has over 145 million daily active users and yet many businesses don’t have an active Twitter marketing strategy. It is the fifth most popular social media network and is a goldmine for customer insights, brand building opportunities and creating a loyal fanb […]

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Livestream shopping was given a new lease of life during the pandemic with retailers and influencers leaning into the new craze for video entertainment. As consumers were kept away from physical stores, the surge of ecommerce activity and sales resulted in more live s […]

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For nearly the last decade, influencers have ruled over social media. Starting from sharing photos or videos online, many have been successful in building their own followings. With millions of followers, influencers could be called brands in their own rights.  […]

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It’s no longer a secret that a strong social marketing strategy is key for businesses to survive nowadays. With more social media users joining platforms everyday, the importance of social media marketing for businesses is more prevalent than ever before.  […]

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Esports is the world of competitive video games, where the most talented players in each game compete against each other to prove who is the best.  Esports as an industry has boomed and significantly grown in size in the last […]