Blog

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In the ever-evolving landscape of social media, Instagram stands tall as a powerhouse platform that shows no signs of slowing down. For marketers, it's not just a place to share products; it's a vibrant marketplace buzzing with opportunities.  […]

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Thanks to Gen Z’s new attitude to wellness and health, the fitness industry is booming. With a  current industry market value of $87 billion, this number is expected to grow to $434.74 billion by 2038.  It is a fact that G […]

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A recent trend we have seen from various social media platforms is the introduction of paid subscriptions. This is where creators and influencers can offer fans and followers exclusive features and subscriber-only content for a monthly fee.  […]

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“New year, new me.” We’ve probably all uttered those four words at one point. January isn’t only a new year, but a time where people all over the world attempt new resolutions to become completely new people, with new […]

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Instagram has become a powerhouse for businesses looking to connect with their audience and drive conversions. With over a billion active users, it offers a unique platform for reaching potential customers.  One of the key el […]

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Pinterest is the ever-growing leader in visual-based inspiration content.  As of 2023, Pinterest continues to maintain its popularity, offering a unique platform for users to discover and curate visual inspiration. Alongside […]

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In 2023 there are numerous digital platforms that businesses can market their products and services on. Facebook business pages, in particular, offer plenty of opportunities for marketers an […]

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When it comes to paid social media advertising, it’s critical to your brand’s success that you get the most out of your budget. In this post we’ll highlight four things you need to consider before developing your social media advertising strategy to ensure you g […]