Blog

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The term “reach” is often thrown about in conversations relating to marketing, but what does it mean? Facebook reach refers to the amount of unique people that have viewed your page or post. When using […]

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TikTok events for Fashion Month and VMAs, Asda switches slogan, Twitter tests edge-to-edge tweets, TikTok overtakes YouTube, Vans creates skateboarding metaverse and Billie Eilish's Disney+ film. What is this? E […]

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The practise of Search Engine Optimization has been around and a popular choice for countless businesses. For many B2B businesses, implementing a B2B SEO strategy is a requirement for meeting a very niche audience. While the general concept of SEO for B2B is the same […]

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Social media platform demographics allow marketers to identify the exact online locations they need to focus on in order to reach their target users. The demographics of social media users identify age, location, disposable income, interests, online activities and so […]

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TikTok's new Creator Marketplace API, Twitch protests, RIP LinkedIn Stories, Netflix Gaming kicks off, Balmain to act like a media brand, Pony Malta creates Columbia's first all-female esports team. What is this? […]

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Facebook marketing has been a preferred marketing channel for many brands for the best part of a decade. With […]

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Facebook allows more than 80 million businesses to potentially connect with over 2 billion monthly active users. That’s a lot of people. 74% of all Facebook users follow at least one business and Facebook users are more likely to make a purchase from a brand they fo […]

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Instagram Stories have emerged as a powerful tool for marketers to enhance their brand presence, engage with their audience, and drive business outcomes. This feature, introduced in 2016, allows users to share ephemeral content t […]