Blog

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The pandemic has been a catalyst for major changes in consumer behaviours. Consumers have begun spending more time online and on social media which has resulted in a higher demand for live content and entertainment.  As consu […]

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What is TikTok? TikTok is the short-form video platform that has taken the social media world by storm. Users can create and share short (up to 3 minute) videos on any topic using or creating sounds, filters and dances.  […]

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Instagram has over 1 billion monthly active users, so it’s no surprise it’s one of the most popular platforms for social media marketing. With more than 500 million daily active users watching Instagram Stories on the app, the platform has become a prime location […]

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To thrive on social media, it’s important to run your social media channels tactically. In order to target as many members of your target audience as possible, it’s vital you are posting content at a time your audience is active online. The best time to post on Yo […]

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Brands hoping to build long-standing relationships with online audiences have spent a hefty chunk of time and resources researching what keeps audiences coming back for more. With video content being more popular with online audiences than ever before, it’s importan […]

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Earlier this year Facebook, or Meta, reached two billion users for the first time. Since its inception in 2006, Facebook has maintained its monopoly over the social media landscape, but what has allowed it to stay on top for so many years?  […]

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Since its conception in 2006, Twitter has been a critical source of trending internet conversations and a valuable marketing channel for businesses. Over the past decade and a half, Twitter has been clocking up some impressive statistics. To ensure your business is us […]

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Podcasts have become one of the most popular types of entertainment over the past few years. With more than 850,000 active podcasts and 30 million podcast episodes, there is a podcast available for everyone.  As podcasts beco […]