Weekly Marketing News, 20th August 2021

Emirates Burj Khalifa stunt, McDonalds menu collab with Saweetie, Twitter testing ‘Leave This Conversation’, Big tech’s rush to launch AR products for retailers, Pepsi urges you to break up with Coke!

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Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1.Twitter’s working on a ‘Leave This Conversation’ option

Twitter is working on the next stage of its interaction management options, with a new ‘Leave This Conversation’ option in testing, which would better enable users to avoid negative discussions. The new process would enable users to untag themselves from a discussion, and keep them from being mentioned again within that thread. It would also ensure the user receives no further notifications about that specific discussion thread.

INDUSTRY NEWS

2. What’s behind big tech’s rush to launch AR products for retail brands?

When it comes to augmented reality (AR), a rising tide floats all boats. When consumers play Pokémon Go or a promotional game, they become used to the capabilities of AR using their personal technology. For the retailers, that then creates a new audience of consumers ready and willing to be marketed and sold to using AR – provided that you can wow them with your execution.

WORK WE LIKE

3. WATCH: Behind the scenes of Emirates’ Latest ad shows cabin crew on the tip of Burj Khalifa

Emirates is no stranger to far-out television commercials, but its latest release took things to the next level as a member of its cabin crew stood at the tip of the world famous Burj Khalifa. The 30-second clip begins with a member of its cabin crew holding various welcoming messages, before the camera pans out to reveal her standing at the tip of the iconic landmark.

4. As brands reach for diverse customers, McDonald’s launches a Saweetie celebrity meal

Multi-platinum rapper Saweetie, who rose to fame with her hit single “Icy Girl,” is teaming up with McDonald’s to bring a little twist to her favorite menu order for her fans. Saweetie marks the first female musician, and the first African-American female musician, to have a celebrity menu collaboration with McDonald’s since the company kicked off its Famous Orders program in 2020.

5. Pepsi urges consumers to ‘break up’ with Coke Zero Sugar in latest challenger move

Pepsi noticed backlash against the Coke Zero Sugar changes on social media and decided to move on an opportunity to put a dent in its rival’s reputation during a moment of potential vulnerability. PepsiCo is asking frustrated Coke fans to post a photo of themselves on social media with Pepsi Zero Sugar and the hashtag #MyCokeBreakUp, pushing consumers to make the switch.

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