Weekly Marketing News, 30th January 2023

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YouTube adds context, TikTok drives sales, Twitch releases brand insights, ChatGPT is taking over, and The North Face goes exploring.  

PLATFORM NEWS

1. Youtube wants to help users add more context to videos

Youtube is looking to improve the information available to users when they watch videos on their platform. This will include the ability to add links to the description of a video and make it easier for users to access additional information related to a video. 

2. TikTok is driving an offline lift in sales for some brands

@thedollshousecosmetics_ Tiktok shop out here doing the BEST ????‍♀️?✨ Why do you shop on tiktok shop? #tiktokshop #tiktokmademebuyit #tiktokliverpool #tiktokshopismagic #tiktokshop77sale #smallbusiness #ukmakeupbrand ♬ original sound – The Dolls House Cosmetics

Brands are seeing a positive impact on their offline sales when they use TikTok for their marketing. TikTok’s algorithm ensures that content is personalised for each user and this is leading to increased engagement and purchases.

3. What Twitch users really want from brand campaigns

A recent survey of Twitch users has revealed that they are most interested in brand campaigns that offer exclusive content and in-game rewards. Twitch users are looking for ways to feel more connected to the brands they love and campaigns that offer these types of perks are resonating the most.

4. The impact of ChatGPT on digital marketing

ChatGPT, an AI language model, is having a significant impact on digital marketing. ChatGPT is able to quickly process large amounts of information and provide personalised responses to customers, making it an invaluable tool for businesses looking to improve their customer service.

Work We Like

5. The North Face: For all explorers, cities, mountains

The North Face has launched a new campaign that is focused on showcasing the brand’s commitment to adventure and exploration. The campaign features a diverse range of explorers who are using The North Face products in both urban and outdoor environments, highlighting the brand’s versatility and appeal to a wide range of customers.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

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@ Socially Powerful

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