How to Set (and Achieve) Meaningful Social Media Goals

Setting social media goals for the first time can be daunting. Nearly half of marketers find that aligning their social media efforts with company goals is a big struggle. This is likely because social media offers countless opportunities—deciding which ones to fit into your social media goals takes a large amount of consideration and there’s no right or wrong answer. 

Social media goals vary greatly from company to company, industry to industry. However, finalising your social media goals helps you identify your day-to-day needs in regards to the companies, clients and consumers you are working with.

So, why do social media goals matter? 

Setting social media marketing goals keeps you accountable. Whether you are working for yourself, a company, or a client, there’s an expectation for marketers to discuss social media ROI. By accurately defining goals and tracking ROI, you can provide the actions and steps you need to take to meet your business’ needs. 

Social media marketing goals also help marketers pay attention to data. Social media objectives are related to KPIs and metrics. Having a high-performing social campaign means understanding what makes engagement, clicks and revenue all increase. 

How to set social media goals 

The best way to set social media goals is to follow SMART social media objectives. 

Specific: Your goals should be clear, simple and defined.

Measurable: This is where analytics come in. You want a goal that has one or more metrics.

Achievable: Is it achievable or is it not possible within your resources?

Realistic: With your current resources of time and money, is it possible to achieve your goals?

Time-sensitive: Every goal needs a time frame, whether it’s one year or several months.

Once you have your goals, you need to identify the metrics that will help you achieve them. A social media goals example is: increase brand awareness on Facebook. 

The metrics you will want to measure include: followers, page and post impressions, post reach, and link clicks.

Inputting this into a SMART format looks like the following: 

Specific: Increase brand awareness on Facebook within a five-mile radius of the store. 

Measurable: Increase followers and link clicks by 15%, and have an average post reach of 1000 people per post. 

Achievable: Yes.

Realistic: Boost social posts with paid social media advertising, targeting an audience within the 5 mile radius. 

Time-sensitive: Achieve the goal within 3 months. 

By having measurable and specific goals, you set a guide for the test of your team; everyone is clear about where your social efforts need to go. This means your business can reap the benefits of social media to their full potential. 

The social media goals you set should be specific and measurable to each platform. As every platform offers slightly different metrics and analytics, it’s important that you understand the differences to ensure your goals are hyper-relevant. 

FAQ’s

What are the goals of social media marketing?

Social media goals vary from brand to brand, industry to industry. There is no official right or wrong goal to set for social media, it just needs to be relevant to your business’ overall marketing objectives. 

Social media goals can relate to social media community management, developing social media videos, collaborating with top social media influencers, increasing website traffic, or building a social media community. The impact of social media on businesses is incredible, so carefully considering your social media goals is vital. 

What are examples of social media goals?

A social media goals example includes: increase brand awareness on Facebook. 

A social media SMART goals example includes: increase brand awareness on Facebook to users within a 5 mile radius of the store by 15% in 3 months. 

What are SMART goals?

SMART goal stands for: 

Specific: Your goals should be clear, simple and defined.

Measurable: This is where analytics come in. You want a goal that has one or more metrics.

Achievable: Is it achievable or is it not possible within your resources?

Realistic: With your current resources of time and money, is it possible to achieve your goals?

Time-sensitive: Every goal needs a time frame, whether it’s one year or several months.

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