Weekly Marketing News, 8th October 2021

RIP IGTV, The Simpsons model Balenciaga, Bytedance to launch ecommerce platform, Little Simz pens love letter for Adobe, Cadbury puts Aussies on billboards and more!

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Instagram is getting rid of IGTV (sort of…)

Instagram is finally acknowledging that IGTV, its first big push into video, didn’t pan out. IGTV is rebranding as “Instagram TV” and it’s getting rid of the exclusive IGTV video format. Videos posted to the main Instagram feed can now run up to 60 minutes long — a length previously reserved for IGTV videos — and you’ll no longer have to leave the main app to view them.

INDUSTRY NEWS

2. ByteDance reportedly to launch cross-border eCommerce platform

Chinese media outlet The Passage reported that the firm, which owns Tiktok and Douyin among other apps, plans to unveil an e-commerce app for international consumers in October. The service, which will compete with Amazon and Alibaba’s AliExpress, could be rolled out as a separate app or integrated into TikTok.

WORK WE LIKE

3. Balenciaga premiers its spring collection in an episode of The Simpsons

To stage the launch of the new collection, the brand premiered the new pieces within a one-off episode of The Simpsons. At the Théâtre du Châtelet in Paris, where the clip was revealed, celebrity guests also showcased pieces of the collection among the audience and on the red carpet. The one-off episode premiered the brand’s fashion collection by dressing them up and making them walk down the catwalk in a full iconic representation of their personalities.

4. WATCH: Little Simz pens inspiring love letter for Adobe to encourage creativity

Adobe has teamed up with award-winning rapper Little Simz in its latest campaign titled ‘Love The Journey’ to inspire young people from minority ethnic groups to choose a creative career. In the short film, Simz pens a heart-warming love letter to her mother, her number one fan, thanking her for nurturing her, being part of her journey and giving her the tools to reach her dreams.

5. Cadbury puts actual Aussies on billboards across the country

When Cadbury launched Caramilk in the UK earlier this year, who better to tell us what all the fuss is about than Australians – the people who have been eating (and obsessing over it) for years? Passers-by could ask them what makes Caramilk so good and, crucially, why they’re willing to sit on the side of the road and sing its praises to anyone who will listen.

6. Superdrug launches the first free high street pharmacy skin advice service

Superdrug will be rolling out a new skin advice and treatment service – the first of its kind for the UK. In store pharmacists will be trained to offer support, advice and treatment options for a range of skin conditions. The service will be available for walk-in skin consultations, self-care advice and treatments – including eczema and acne. The campaign includes 5 UK content creators who experience acne and eczema – coming together to shoot an unedited photoshoot to showcase their skin.

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@ Socially Powerful

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