Weekly Marketing News, 29th April 2022

Amazon expands Prime, Woo gets wellness, EA wants creators, Degree hosts a metaverse marathon and Dove detoxes your feeds.

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Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Amazon expands Prime beyond Amazon.com 

Amazon has introduced ‘Buy with Prime’, a new way merchants and shoppers can enjoy the benefits of Prime beyond Amazon’s store. Buy with Prime offers shopping benefits—including fast, free shipping, a seamless checkout experience, and free returns—to merchants’ own online stores, increasing selection for Prime members. (Via About Amazon)

 2. Woo: the culture brand for Gen Z

The team behind VICE, i-D, Boiler Room and LADbible have created Woo—the new media culture brand on a mission to make wellness relatable and culturally relevant for Gen Z. Woo’s purpose is to redefine wellness for an entire generation, via social channels, podcasts, video, editorial and products. Woo’s content will explore the cultural touch-points Gen Z care about the most (fashion, art, music, film, sex and relationships, drugs and mental health) all through the lens of wellbeing. (Via ITV)

CREATOR NEWS

3. EA expands creator network

FIFA publisher Electronic Arts aims to make more direct connections with YouTubers, streamers, podcasters and other influences through the expansion of its Creator Network. Soft-launched back in September, the initiative offers support and access to creators to enable them to produce more content around the publisher’s biggest brands. Accepting submissions from influencers worldwide, the network is not only open to YouTubers and streamers, but photographers, designers, artists, bloggers, cosplayers and more. (Via Games Industry)

WORK WE LIKE

4. Degree hosts metaverse marathon

Deodorant brand Degree boosts inclusivity in the metaverse with a virtual marathon. The brand partnered Decentraland, rapper Fat Joe and paralympic athlete Blake Leeper to host the Degree Metathon. In an effort to improve inclusivity and representation in the metaverse, The Degree Metathon will cover 26.2 virtual miles of Decentraland’s largest district, the Vegas City Sports Quarter, and will incorporate accessible architecture like ramps for wheelchair users. (Via Marketing Dive)

5. Dove launches #DetoxYourFeed campaign

The Dove Self-Esteem Project announced the launch of the #DetoxYourFeed campaign, an initiative created in response to a survey that stated that “1 in 2 girls say toxic beauty advice on social media causes low self-esteem.” The new project encourages young women to choose their own beauty standards and unfollow accounts that lower their self-esteem. By raising awareness about toxic beauty advice through films, educational content, and partnerships with inspiring voices, the campaign aims to encourage important conversations between parents, caregivers, and teens. (Via Trend Hunter)

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